MID TERM EXAMINATION Business Research Methods Time: 1 hour Maximum Marks: 20 Full Name of the Student: Roll No.: Section:
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In 1939 Wendell Johnson set up ‘The Monster Study’‚ which involved placing 22 orphan children into two experimental groups‚ the ‘stutterers’ and the ‘non-stutterers’. Though it is important to note that only half of the children put into the ‘stuttering’ group actually had a stuttering problem. The non-stuttering group were given positive speech therapy‚ praising how well and fluent they spoke‚ while the other group received negative speech therapy‚ criticised for every single imperfection and told
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third‚ try to segment customers according to different types. And last‚ building lifetime value customers. Q5 How can Grey WW-HK/ China integrate its back-end and front-end processes to enable a customer-oriented CRM process based on its existing business strengths? Grey should use the un-integrated service channel. They can collect data from each different channel in CRM to analyse the difference of data. Also‚ they can purchase some missing data from the third provider if they need. Finally
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Business Research Methods Abbott Laboratories is faced with the dilemma of an expiring drug patent and is seeking an additional indication from the Food and Drug Administration (FDA) for its cholesterol drug Niaspan. In order to receive an indication from the FDA‚ a drug company must present two successful studies with the intended outcome. Niaspan has the FDA indication to raise HDL-C‚ reduce secondary non-fatal myocardial infarction‚ and regression of atherosclerosis in combination with a bile
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applied or basic research. Scenario 1 This is a general issue that relates to all or most companies contemplating acquisitions. Of course‚ the results of the study are likely to be useful to‚ and applied by all the concerned companies. This could fall into the realm of basic or applied research‚ depending on who sponsors the study. If one company or a consortium of companies investigates the issue to find an answer for immediate application‚ then it will be applied research On the other hand
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Eynesbury: Quantitative Methods for Business 2011(3) Assignment 2: Due Monday 16th January 2012 at 5:00pm The assignments are to be submitted via the submission link on the Portal. Any submission handed to your teacher in paper form will not be accepted without prior written approval. E-mail versions of the assignment will not be accepted. Assignments submitted late‚ without an extension being granted‚ will attract a penalty of 10% per each working day or part thereof beyond the due
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to Business Research Byend of this topic‚ you should be able to: " I‚ Define research; 2. Describe the difference between basic and applied research; 3. Discuss the importance of business research; 4. Describe the needs to have ethics in conducting research; 5. Discuss when business research is needed and when it should not be conducted; and 6. Identify various areas in business research. ~’ INTRODUCTION Before we really understand what business research
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1. Assume the room rate for a 3-star hotel in Paris follows a normal distribution with a mean of 175€ and a standard deviation of 16€. What is the probability that a randomly selected 3-star hotel has a room rate of Z(X) = (x-μ)/σ σ=16 μ=175 a) Less than 195 Euros? Z (195) = (195-175)/16 = 1‚ 25 so 89‚ 4% b) More than 180 Euros? Z (180) = (180-175)/16 = 0‚ 31 so 62‚ 2% c) Exactly 170 Euros? Z (170) = (170-175)/16 = - 0‚ 31 so 37‚ 8% d) Between 150 and 182 Euros?
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Homeland Security: Response and Recovery By: Brian Borenstein Introduction of the study Terrorism refers to an organized and systematic use of terror aiming to produce coercion or terror that is influenced by organized groups against civilians‚ and institutions. In connection with the background statements of this paper‚ the study shows that terrorism is an extreme undesirable event for the reason that the main objective of the activity will be to produce injury and damage
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of the most profitable divisions to the least profitable divisions Interval – ranking scale of profitability among various divisions Ratio – ratio of profitability each year 2. Ch. 12 - 2 -- Assume you are Menu Foods and you planned a major research study just prior to the largest pet food recall in our history. You plan to proceed with the study and feel you must add one or more questions to measure the consumer’s confidence that your firm will be able to recover. Draft a scale for each of
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