Business Research

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  • Topic: Research, Basic research, Applied research
  • Pages : 17 (1540 words )
  • Download(s) : 136
  • Published : November 21, 2012
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Topic ~ Introduction

1

to Business

Research

Byend of this topic, you should be able to: "
I,

Define research;

2.

Describe the difference between basic and applied research;

3.

Discuss the importance of business research;

4.

Describe the needs to have ethics in conducting research;

5.

Discuss when business research is needed and when it should not be conducted; and

6.

Identify various areas in business research.

~' INTRODUCTION

Before we really understand what business research is all about, let us look at some of the definitions given by several authors of research methods.

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TOPIC 1

INTRODUCTION

TO BUSINESS RESEARCH

Definition
There are many different definitions that can be found on research. (i)

Cooper and Emory (1995) defined research as:

A systematic inquiry aimed at providing information' to solve problems. (ii)

Kervin (1992) in his book entitled "Methods for Business Research" stated that:
.

.

Researchis the process of systematically gathering end analysing information

in order to gain knowledge and understanding.l
(iii)

Sekaran (2003) defined it as:

An organised, systernJltic, databased, critical, objective, sdentiBc inquiry or

investigation into a specific problems.
(iv)

Zikmund (2003) defined business research as:

A systematic and objective process of gathering, recording and analysing data I'foraid in zna!dng decision.
..,
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0'

As you can see from the given definitions, there are many different definitions on research, however, there appears to be a consensus among these authors that research is a process 01 investigation that is carried out in an organised and systematic manner to address a specific probJem or issue. When you investigate a phenomena of interest, it must be thorough and rigorous from the beginning untill the end of the research process. Besides that, you must also conduct it in a systematic way using appropriate methods to collect and analyse data. In a business context, research is defined as an organised and systematic process of investigation to address a specific business problem or issue.

TOPIC 1

INTRODUCTION

TO BUSINESS RESEARCH

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ACTIVITY 1.1


r' ~.



.~

I

_

'.l,"~

1. Give you own definition of business research.
2.

:1.1

Identify the key words in describing "research" from the content glVen.

TYPES OF BUSINESS RESEARCH

There are many areas of research that can be conducted. For example you may want to do a research on the behaviour of students in an English or Mathematics class.
Or perhaps you would like to do a research in an organisation, . investigating the financial problems of a company. Whatever research that you wish to embark on, you need to understand that business research can be categorised into the following:

Basic Research

Applied
Research

Figure 1.1: Business research component

1 .1 .1

Basic Research
,

Basic research is usually conducted to improve our understanding of certain issues rather than its immediate application. This research is also known as fundamental of pure research. For example, you might be interested in whether personal characteristics influence students' courses choices. Basic research aims to make a contribution to knowledge rather than providing solution to a spe.cific problem or issue.

1 .1.2

Applied Research

Applied research is done with the emphasis of solving a specific, existing problem. It is very specific in nature and is directed towards making decisions. An example of an applied research is when an organisation wants to improve its employees' performance that has been declining lately.

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TOPIC 1

INTRODUCTION

TO BUSINESS RESEARCH

Although the primary objective of basic research is to gain knowledge, such knowledge developed from the research can be used to solve specific problems or issues. For example,...
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