I. Executive Summary The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way‚ Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained. The biggest
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The Brita Products Company began in 1988 under the recommendation of Charlie Couric‚ a marketing executive with the Clorox Company. Optimistic of its capability to be profitable‚ Clorox acquired the right to market the home water filtration system. Clorox‚ citing the overriding long-term benefits of continuous filter sales‚ initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market‚ but also captured 70% of the market revenue. Brita enjoyed success
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the Brita Products Company‚ I have come to the decision that the company should focus on producing and marketing table top pitchers. I’m not saying they should not produce faucet mounts‚ considering the fact that number of people using faucet mounts are steadily growing. But if you see the exhibition provided on the back of the article‚ you can see that majority amount of consumers in the market prefer using table-top pitcher rather than faucet mount system. In addition‚ the Brita Product Company
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Brita’s Company Product: • Brita Pitcher-filter water system Price: $15.16 pitcher system and $4.10 filter • Brita faucet system Price: $34.99/$39.99 Faucet System Place: Pitcher system: main health food chains introducing department stores‚ mass merchandise‚ grocery stores‚ club stores‚ drug stores. (Minimum advertised price). Faucet to be launched. Promotion: They are very focused in taste for pitcher. It has been a good decision since I think probably to try to find another proposal for
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Case Write-up on Brita Products Co. After a thorough analysis on Brita Products Co‚ we identified the three most important factors of Brita’s success were: firstly‚ they understood that the market’s wants for taste exceeded the functional needs that their competitors advertised. Hence‚ they were able to outperform their competitors who were suffering from marketing myopia by emphasizing only on the functional side of the product and gained a competitive advantage over competitors by offering what
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findings which are observed when we analyse the Marketing situation faced by Brita at the end of 2006. Firstly‚ the market for the Brita Pour-through system(PT)‚ which is the core product that propelled Brita’s position in the market‚ has been stagnant since the introduction of alternative sources of filtered systems such as Faucet-mounted(FM) filter and the introduction of bottled water in to the market. With Brita reluctant to explore the alternative options quickly‚ other competitors such as
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Contents Introduction 1 Background 1 Situational Analysis 1 P.E.S.T.L.E Analysis 2 S.W.O.T Analysis 3 Porter Five Forces Analysis 3 STP Analysis 4 Possible Options Available 5 Do nothing 5 Manage decline 5 Develop and implement a marketing strategy for growth 5 Short term - Expand existing market 5 Long term - Increase Market Share 6 Conclusion 6 Introduction This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed
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In this report there are some of the important aspects that are needed to be discussed regarding the Spacer Company. It could be noticed that main two objectives of the company will be shown up in the report and then the SWOT analysis will be shown for both of the objectives. On the other hand the Min Map will be created for both of the objectives of the Spacer as well. Further stakeholders identification will be done in a clear manner and the mind map will be again created so that the influence
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willing to ing company that employs around take her‚ she preferred not to. Kelly knew that she 200 people. The company had nor- needed money to make ends meet and that this was one of the busiest times for the company. Fifteen minutes Le ar ni ng ™ You are Bob Wolf‚ production super- mally promoted from within; you YOU MAKE THE CALL! were the first person hired from outside to such a high before her scheduled shift‚ Kelly called the company. position. When
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SWOT Analysis of Canada’s Fisheries andAquaculture Industry A SWOT analysis (Strengths‚ Weaknesses‚ Opportunities‚ Threats) is a popular anduseful way to outline areas of potential action that will help in enhancing an industry’sperformance. Identification of competitive advantages and unique selling points ishelpful in identifying market opportunities. A SWOT analysis is also useful inidentifying areas of weakness‚ which could damage any potential marketing effort.Conducted effectively‚ a SWOT
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