baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in
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Owners ’ Equity Paper Owners ’ Equity Paper Owners’ equity (OE) in a corporation rises or falls with the profitability of that corporation. OE equals the net assets of a corporation and is made up of two main components‚ paid-in capital and earned capital. Paid-in capital is made up of the funds provided by stockholders also known as contribution capital‚ and any additional paid-in capital from other sources. Earned capital consists of the retained earnings of a corporation and is derived from
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Motivation Explain Adams equity theory Adams’ equity theory is a motivational model that attempts to explain the relationship between what an employee puts into their job (input)‚ what they get out of it (output) and the fairness and justice exchanged between the two (Cosier & Dalton‚ 1983). Inputs include all factors that are perceived as necessary to obtain a return‚ such as effort‚ loyalty‚ hard work‚ commitment‚ skill‚ ability‚ flexibility‚ tolerance‚ determination‚ heart and soul‚ enthusiasm
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions. Answer: (d) Difficulty: (3) Knowledge: (F) Page: 350 3. Even though other combination alternatives can be devised‚ companies generally can
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the others. Some of the bases of the differentiation are presented below : 1. Strong vs weak culture : Organisational culture can be labelled as strong or weak based on sharedness of the core values among organisational members and the degree of commitment the members have to these core values. The higher the sharedness
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Beginning in the 1970s‚ two developments dramatically changed in employee selections. First‚ the development of meta-analysis‚ arguably one of the most influential methodological developments in recent decades‚ made it possible to cumulate quantitatively the results of large numbers of small-scale studies‚ resulting in a quasi-massive-scale study. Second‚ the results of large-scale studies of military personnel and others also became available. The results of both kinds of studies provided strong
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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