REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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Journal Entry #4 Arvind Ramanadham Effective Communication February 12‚ 2013 * records your thoughts and * experiences related to course topics * connect topics covered in the text and in class discussions with current and past events in your life. * relate concepts to work situations and * relate the concepts to your experiences in your class team When working in a team it is important to allow free thinking‚ listening to others completely and not cutting down others
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CHAPTER: 1 INTRODUCTION The human resource has immense potential. The role of economic development of any nation depends on the degree of effective mobilization of these resources. India is a developing country. This means that majority of the population belong to the working class. They have to struggle to make both the ends meet. In their struggle
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Definition of debt and equity 4 a) Definition of Debt 4 b) Definition of equity 5 2. Example of mix structure capital 5 IV. TECHNICAL SECTION 11 1. Debt Financing – Pros & Cons 11 a) Definition and Classifications of Debt Financing 11 b) Advantages of Debt Financing 14 c) Disadvantages of Debt Financing 15 2. Equity Financing – Pros & Cons 16 a) Definition & Classifications of Equity Financing 16 b) Advantages of Equity Financing 18 c) Disadvantages of Equity Financing 19
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. Debt and Equity Financing Debt Versus Equity Financing ACC400/University of Phoenix June 13‚ 2011 Debt Versus Equity Financing In the accounting industry financing is an important concept. Many companies would not be operable without acquiring some for of financing options. Although there are many types of financing‚ the two that will be discussed in this paper are debt financing and equity financing. Also this paper will give two examples of each type of financing and discuss which
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Running head: OWNERS’ EQUITY PAPER Owners’ Equity Paper University of Phoenix ACC 423 January 21‚ 2013 Owners’ Equity Paper Stockholders’ equity‚ shareholders’ equity‚ and corporate capital all define the owners’ equity in a corporation. The stockholder’s equity normally has three categories that appear. The three categories are: capital stock‚ additional paid-in capital‚ and retained earnings. Capital stock and additional paid-in capital makes up and represents the contributed (paid-in)
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Welfare Measures of an Employee in BHEL 1 A Project Report On EMPLOYEE WELFARE MEASURES At Bharat Heavy Electricals Limited (BHEL) Ramachandrapuram Hyderabad-32. In Partial fulfillment of Award of the degree of MASTER OF HUMAN RESOURCE MANAGEMENT SUBMITED BY Harika.Viswanatham Under the guidance of Mrs. K.Sujana Manager (HR)‚ BHEL‚ Hyderabad Padmasri Dr.B.V.Raju Institute of Technology 2 Narsapur ACKNOWLEDGEMENT I express my gratitude to the management of Bharat Heavy Electricals
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pontification’ on the part of the leaders of industry. This unitary view‚ which is essentially autocratic and authoritarian‚ has sometimes been expressed in agreements as ‘management’s right to manage’. The philosophy of HRM with its emphasis on commitment and mutuality is based on the unitary perspective. The pluralist view It states that an industrial organization is a plural society‚ containing many related but separate interests and objectives which must be maintained in some kind of equilibrium
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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