Summary of the Case Giordano is one of Asia’s most successful retailers with operations in East Asia‚ Southeast Asia and the Middle East. The success of Giordano was attributed to factors such as providing excellent customer service‚ understanding consumer’s needs and wants‚ stringent selection and training of staff‚ short design to production cycles‚ and extremely good inventory control and turnover. With a strong emphasis on customer service and value for money Giordano was able to differentiate
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Pre-Feasibility Study BOUTIQUE (Women Designer Wear) INTRODUCTION 1.1 Project Brief The pre-feasibility study focuses on the establishment of women designer wear Kapra Boutique including the operations of apparel designing‚ manufacturing‚ selling and marketing. The study has been designed to capture the dynamics of the Kapra Boutique industry‚ with its many components and possible strategic opportunities. 1.2 Opportunity Rationale Clothing is a beautiful visual demonstration of the social
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Operation05341_02_ch02_p021-044.qxd 9/25/07 10:01 AM Page 21 CHAPTER 2 OPERATIONS‚ STRATEGY AND OPERATIONS STRATEGY INTRODUCTION An organization’s operations function is concerned with getting things done; producing goods and/or services for customers. Chapter 1 pointed out that operations management is important because it is responsible for managing most of the organization’s resources. However‚ many people think that operations management is only concerned with short-term‚ day-to-day
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CASE 4 Giordano: Positioning for International Expansion Company Background Giordano was founded in Hong Kong by Jimmy Lai in 1980. In 1981‚ it opened its first retail store in Hong Kong and began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. In 1985‚ it opened its first retail outlet in Singapore. Responding to slow sales‚ in 1987 Giordano changed its positioning strategy. Until 1987‚ it had sold exclusively men’s casual apparel. When Lai and his
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Global Strategic Management - Uniqlo 1. History 2. Context (overview of the economic‚ political‚ legal or social context in the focal country and the focal firm’s perceptions of their likely evolution over time‚ as it pertains to the evolution of the focal firm’s strategy and management practices) – Ivy and Arwa 3. Industry Analysis (both globally and in the focal national market) – Ella and Ramizah 4. Strategy (main strategy of the firm and how it compares to the competitors) – Arpita and Tomo 5
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1. Executive Summary The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer
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Feasibility Study IMPRESSIONS Executive summary Basically we are going to open a female designer ware boutique in Multan as we realized after market analysis that a strong demand exist in this south Punjab region especially in Multan as women are now being aware of the current trends want themselves to be dressed accordingly Media has its remarkable role in this regard to set new trends in female clothing. Although‚ some variety of designer ware is available
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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ARTICLE IN PRESS Tourism Management ] (]]]]) ]]]–]]] www.elsevier.com/locate/tourman Research Note Shopping behaviors of individual tourists from the Chinese Mainland to Hong Kong Tsan-Ming Choi Shuk-Ching Liu‚ Ka-Man Pang‚ Pui-Sze Chow Institute of Textiles and Clothing‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Received 19 March 2007; accepted 8 July 2007 Abstract Since 2003‚ the Hong Kong and the Chinese Mainland (CM) governments have established Individual
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“Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. Submitted to: Mrs. Ambika Rathi INDEX CONTENTS PAGE NO Acknowledgement 4 Preface 5 Executive Summary 6 Today’s Retail in India 7 - 8 Key Points of Indian Organised Retail Industry 9 Formats in Indian Organized Retail Sector 10 Top Major Retail Players in India 11 Objectives of the
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