1. KEY FACTS Industry: Retail Founded: Hong Kong‚ 1981. Founder: Jimmy Lai Headquarters:Hongkong Chairman & CEO: Peter Lau Products: Apparel Revenue: HK$ 4.95 billion (2007) [ Net income HK$ 2.36 billion (2007) Employees~ 11‚000 (2007) Subsidiaries Giordano Concepts Giordano Junior Giordano Ladies Website: http://www.giordano.com.hk 2. 3. 1. Viewpoint 2. Competition is always at the side of all business. While 3. maintaining our edge in the market we do not forget the 4. value our customers
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UNIQLO casual wear in HK Introduction UNIQLO Co. Ltd‚ is a Japanese casual wear designing and manufacturing and retailers. In Japan‚ UNIQLO is the leading clothing retail chain in terms of both sales and profits. After its global expansion in 2005‚ the company has now operating in Hong Kong‚ China‚ Taiwan‚ United Kingdom‚ South Korea‚ France‚ Singapore and United States with over 2700 stores worldwide. This casual wear giant rank in No. 4 in global retailers with over 11.21 Billion USD sales
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1) Visit the thamel.com‚ shop.muncha.com. Compare the product/service offerings and online customer experience available on the site. Thamel.com is an ecommerce business to customer model operating in Nepal with a motive of providing services to millions of diaspora families living abroad and connects them with their friends and families in their home country. also known as ”The Dot Com Company “‚ it started its operation in the year 2000.it has been recognized as one of the successful ecommerce
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MKTG314 – Merchandising Management Project Submission of project task 1– Retailer Proposal and Category Update of UNIQLO Submitted by: The Sense Group Alfred Lee s126107 Derek Chan s126125 Eva Wong s126310 Kathy Lou s116177 Nicholas Lei s126295 Pucci Chan s126301 Work allocation Members Work allocation Alfred: Description of UNIQLO’s market positioning Eva: Background Identification of key product origin Presentation of merchandises and traffic flow Derek: Identification of competitors and
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differentiation in customer services. Giordano in the past had adopted best practices from successful brands like MacDonald‚ United Colors of Benetton and the Mark & Spencer. Giordano was in completion with brands like Esprit‚ Benneton‚ Baleno‚ Bossini‚ G2000‚ Uniqlo and U-right which also were looking for growths in new geographies. To continue sustaining the business and craving for further growth Peter Lau the CEO was critically reviewing the Key Success Factors and how the same could be transferred
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Giordano is a retailer of casual apparel with a significant market share in South East Asia comparing with its competitors. The company has successfully promoted its high quality customer service with the guarantee returnable terms as part of its competitive strategies at the same time with competitive market price for quality products. The company had manufacturing plants in the Mainland China and also sourcing from external suppliers for keeping its low cost and quality control and expands its
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Emerging Business Environment in Nepal Starting from the basic concept‚ we’ve grown up studying that Nepal is a landlocked country. The key to this very country is held by India and China since the antecedent times; two countries that have a firm grip on Industrialization and development from its known history. Once upon a time‚ they were the only ones who held the key to open up a gate of economic benefits. However‚ upon the beneficial regards of emerging resources‚ Nepal itself held its key to
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Subject: Delivering Customer Value Though Marketing Term: 2013/2014 Term 2 Tittle: UNIQLO Casual wear – Individual Assignment UNIQLO - A number 1 Japanese Clothing Company Assignment: i) Describe and analyse the brand’s product‚ market positioning‚ pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies
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Heng Seng Management College BUS4003 – Retail and Channel Management Baleno Case Study Group3 Group Member: 1. Introduction 1.1 The history of Baleno Baleno’s story can be traced back to 1981‚ established by young fashion experts. “BALENO” was registered in Hong Kong in 1996 and established Baleno Holdings Limited as the holding company. With successful rebranding tactics and marketing strategies‚ Baleno expanded its network rapidly across Asia. Baleno understands that no single
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demonstrates firm stand for environmental conservation‚ which is also a form of branding to attract environmentally-conscious consumers. However‚ it is difficult for some retailers to initiate the move to stop providing free plastic bags. Unlike Ikea and Bossini which are worldwide established
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