Feasibility Study of Boutique

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Feasibility Study

Executive summary
Basically we are going to open a female designer ware boutique in Multan as we realized after market analysis that a strong demand exist in this south Punjab region especially in Multan as women are now being aware of the current trends want themselves to be dressed accordingly Media has its remarkable role in this regard to set new trends in female clothing. Although, some variety of designer ware is available in Multan but we realized that females and especially the teen agers and working women in this region are not fully satisfied with the available stuff. What they need is quality dressing in reasonable prices but according to trend and fashion of the time. It is a partnership business of four individuals and all of the profits and losses will be shared equally by all of them. Our main focus will be quality in every process right from buying stuff, raw material selection, designer selection, stitching till the delivery of product to final customer in order to fulfill our goal of customer satisfaction. We will be providing standardized products as well as customized dresses according to ones needs Introduction

Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function. The range of Pakistani dresses is remarkably wide, according to the vast cultures, geographical differences, purchasing capacities, influence of the western culture, and bewildering diversities of the ethnic groups. One has, therefore, to sift and isolate, and then relate and bring together, the ideas for creating various designs, which can fit in the context of the fashion in vogue and the culture in practice. There is a massive potential in this field, if one has the ability to design and market his/her products through introducing innovative designs both in stitching as well as the fabric sector. Furthermore, there is massive export potential in this sector, as the demand of Pakistani dresses, especially in countries like UAE, USA, and UK, is massive due to a high number of Pakistani expatriates who have settled in these countries. The Boutique business can also be expanded into a more profitable venture by providing stitching facilities to other boutiques, which do not own a stitching unit or are lacking this facility.

Nature of business
Impressions, as the name implies is aimed at casting a unique impression in women designer ware .we will not just sell the designer wares rather we will provide a unique range of quality dresses for the females especially the young girls of the Multan region .This boutique will offer following product categories of women wears: * Casual Wear

* Semi Formal Wear
* Formal Wear
Each product category will include the following product lines:

* Ethnic Wear
Formal Wear – Party dresses and special occasion dresses
* Contemporary Wear
Fusion Wear – Combination of eastern and western wear, suitable for the international market as well. * Western Wear
Pants and various other styles
Statement of Financing The Boutique shop needs a total investment of about Rs. 1.83 million. This includes a capital investment of Rs.1, 299,430 and a sum of Rs.530, 680 as working capital. The capital would be used for * Purchase of raw material such as fabrics, accessories, threads etc * Hirring staff(tailors,sales staff,outlet controller,designers) * renting shop

* advertising and sales promotion
* transportation cost
* purchase of equipments(sewing macines)...
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