An Analysis the Differences Identity and Transmission Route of Fashion Leader and Fashion Icon Between China and Uk

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Research Proposal

An analysis the differences identity and transmission route of fashion leader and fashion icon between China and UK

STUDENT NAME: Hao Chen
STUDENT NUMBER: 25720554
MODULE TITLE: Research Skills
MODULE CODE: ARTD6086
COURSE CONVENOR: Holly Gale
DATE OF SUBMISSION: 11/January/2013

Table of contents

Abstract2
Introduction3
Literature Reveiw5

Methodology and feasibility12
Timetable13
Reference17

Abstract
In recent years, majorities of people across the world consider ‘fashion’ as a status symbol and see it as a sign of growth and prosperity. Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, make-up etc. The word ‘Fashion’ refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. Generally speaking, it is the latest creations made by designers and is bought and used by only a limited number of people immediately after its launch. However, often those fashions are translated into more established trends. Technically speaking, the term, ‘costume,’ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in modern society, refer to the entries for clothing, costume and fabrics. Moreover, fashion icons and fashion leaders are closely related to the huge crowds who like fashion and followed fashion. This project work tries to highlight and analyze the differences between the identity and transmission route of China and Britain's fashion icon and fashion leader. The idea of this project work is to analyze to what extent the different culture and tradition influenced the identity of fashion icon and fashion leader in China and the UK. This project will initiate surveys at four university campuses in Hampshire and interact with students, teachers, web-red fashion icon in China, UK fashion industry workers, fashion out let staff in these two countries and other relevant players in the field. This project will pave the way for a better understating of the identity and transmission of China and Britain's fashion icon and fashion leader, which will be beneficial to both the fashion icon and fashion leader’s development.

Introduction
It is an unknown fact as to when did fashion became a trend-setter and growth factor in modern society and influenced people’s life to a larger extent. Moreover, there are two key players in this field --fashion icon and fashion leader –which are closely related to huge crowd-pulling, attract more and more people towards the new trend in the world of fashion. Also, certain business establishments make use of the existence of fashion icon and fashion leader for their expansion schemes, such as searching for the ideal and target consumers.

Fashion icon could be a celebrity, designer, or a particular character in a TV program. At times, these icons could be some common people who are prone to the emerging new fashion trend. They used to update their styles every now and then with the use of social media, such as Facebook, twitter and blog, which is a popular phenomenon in recent years. Their fashion looks attract more and more people and enhance the number of their followers.

According to the innovation adoption curve of Rogers, the fashion leader plays the role of innovators. Fashion leader is determined to promote innovation --innovator in the process of communication, plays a key role in promoting new trend in fashion. Fashion leader introduces new fashion products to wear and introduce new fashion trend in the...
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