Example of Clothing Business Plan

Topics: Pricing, Marketing, Variable cost Pages: 7 (2267 words) Published: September 7, 2013
Business plan for new clothing company
The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people. Particularly, there are two types of clothing: formal and informal. However, the clothing we’re going to develop is formal clothing. Nowadays, there are a lot of brands, like as ELLE, DAPPER, ARROW and other brands, and they have already got their own customers and they are holding some part of our Myanmar market. We assure that our product is certainly produced with high quality and fashionably designed. Customers will not need to be doubtful and unfulfilled after they bought our product. The target market for our product is concentrated on gender. Besides, we will distribute the other special accessories, such as, sunglasses, purses and wallets, and fancy. Product

We have investigated the cloth quality and fashionable design in our factory in Singapore. We will use cotton, which can be adjustable with Myanmar weather, in our clothing. Furthermore, we build the factory and some warehouses in china and the products are separated into many categories _ tops, pants, jackets and coats and others. First, we focused on ladies apparel and accessories such as shoes, bags, belts, scarves and hats. Then, we decided to expand into men wears. We are now starting to introduce our products to market in Myanmar. New trends are always available at our organization for the people who are really into fashion. Benefits

We know that all the people want the excellent brand hallmark and the best standard with the best possible price. We have usually coordinated in price and quality effectively that can bring satisfaction to the customers. You can see our new collection for summer, rainy, and winter seasons. We have planned to retail and open stores in some urban areas so that consumers can easily get our goods from their surrounding shopping mall and markets. We are offering diverse categories for both male and female, so both of these customers can obtain their needs from one place “our brand.” And a lot of people will be delighted with our products. People who pay for our brand will get the feeling of confident, stylish, and smart. Target market

We orientate the customers who want to be fabulous and gorgeous. We segment and classify the markets into demographics, geographic, psychographic and behavior. We aim at the adults and youths market _ Generation Y, Generation X and late teens. And they are our core markets. Every religion and ethnic backgrounds can wear our clothing. Our brand will suit with people who are interested in newly fashion designed clothing because we made our products beautifully. And, we have option for clothing expenditures that how much money the customers will spend on the branding product, on average. If you would choose this brand, you’ll never feel unsatisfied and insecure. You can have a delightful lifestyle. Everyone won’t look down upon you when you’re wearing them. You will feel like very secure. They can bring pleasure to you. In addition, we have been chosen the most suitable clothing style for Myanmar culture which are simple, but interesting and attracted to people. The chosen collections will be right with Myanmar customs tastes. To consider about the geographic, we do research some inner-urban areas and higher socio-economics regions. Then, we point out not only the cities of Yangon and Mandalay but also the range of some well-known supermarkets and shopping mall. We also make a certain decision for the weather conditions of Myanmar and our selective areas. Generally, we are sure that Myanmar has the finest weather and the climate is not very cold compared with other countries. That’s why we negotiate and make a decision that we’ll share the most convenient and attractive clothes with our Myanmar customers. Head Office location

Address:Mortin shopping mall
Contact no.:+951501509...
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