Company Overview of vue ASHLEIGH
Identify and outline the distinguishing characteristics of services compared to physical goods by comparing and contrasting the service offerings of your selected company with those of a number of physical goods companies
The Service Sector to be analysed is Entertainment. The selected Company is Vue Entertainment Ltd (Vue). The Company overview includes factors such as location, reason d’aitre, market size and share, typical consumers and its competition. The overview is in the appendix on page 5. “A service is an intangible product involving a deed, a performance or an effort that cannot be physically processed” (Berry. L, Parasuraman. A. 1993). The Service Sector contains many industries switching from producing to performing. 70.2% of the UKs GDP and 66% of workforce in the European Community (147m people) are employed within the UK service sector. (www.statistics.gov.uk)
The main characteristics of services are intangible meaning that they cannot be held like physical entities. At Vue the service offered is one of viewing film within a theatre experience (which cannot be owned or touched). Although the theatre itself is tangible the atmosphere, enjoyment and the interactions with other customers are intangible. This differs from a tangible product such as lipstick, because quality and sale can be determined by colour/size/texture. (Palmer, 2008)
The intangibility of the cinema visit means that consumers make an assessment of the service quality after exiting the cinema and analysing the total experience together retrospectively.
This principle contrasts to physical products such as those of the shoe retailers Ugg Australia Ltd. The customer can recognise the brand which links directly to good quality materials and premium craftsmanship stated by the international retailer, Very (2013). This instantly persuades consumers that the product is ‘luxurious’ and worth the money. The impact of the product is how it feels and fits and is the desired style.
The
The Service Sector to be analysed is Entertainment. The selected Company is Vue Entertainment Ltd (Vue). The Company overview includes factors such as location, reason d’aitre, market size and share, typical consumers and its competition. The overview is in the appendix on page 5. “A service is an intangible product involving a deed, a performance or an effort that cannot be physically processed” (Berry. L, Parasuraman. A. 1993). The Service Sector contains many industries switching from producing to performing. 70.2% of the UKs GDP and 66% of workforce in the European Community (147m people) are employed within the UK service sector. (www.statistics.gov.uk)
The main characteristics of services are intangible meaning that they cannot be held like physical entities. At Vue the service offered is one of viewing film within a theatre experience (which cannot be owned or touched). Although the theatre itself is tangible the atmosphere, enjoyment and the interactions with other customers are intangible. This differs from a tangible product such as lipstick, because quality and sale can be determined by colour/size/texture. (Palmer, 2008)
The intangibility of the cinema visit means that consumers make an assessment of the service quality after exiting the cinema and analysing the total experience together retrospectively.
This principle contrasts to physical products such as those of the shoe retailers Ugg Australia Ltd. The customer can recognise the brand which links directly to good quality materials and premium craftsmanship stated by the international retailer, Very (2013). This instantly persuades consumers that the product is ‘luxurious’ and worth the money. The impact of the product is how it feels and fits and is the desired style.
The
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