Have you ever been on Social Networking Sites (SNS)? Or have you ever received an invitation mail to join SNS? SNS have been the most popular sites in internet world these days. The idea behind SNS is sharing interests in online community. According to Google‚ social networks Bebo and MySpace were the most searched-for terms in 2006. MySpace get 300000 people signing up everyday with 50 million mails per day (more than Yahoo‚ Hotmail and Google)‚ while Facebook receive more than 14 photos uploaded
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essentially becomes a great PR vehicle. – Buzz marketing typically includes one shot of adrenaline and a chaser of product information. – Example: http://www.subservientchicken.com Source: “The word on Word of Mouth” by Dave Balter‚ President of BzzAgent Viral Marketing – An attempt to deliver a marketing message that spreads quickly and exponentially among consumers. – Today‚ this often comes in the form of an email message or video. – Contrary to alarmists’ fear‚ viral isn’t evil. It isn’t dishonest
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medias‚ have all different background¡¦s people to sign up as agents. WOM got rid of the conventional marketing strategy‚ selling products to main street Americans; instead‚ they have main street Americans to sell their products. The WOM company‚ BzzAgent‚ mentioned in Walker¡¦s article is a three-year old company located at Boston. Its owner‚ Dave Balter‚ was working in loyalty marketing‚ which rewards long-term credit card users for not switching company‚ He has his WOM company built after reading
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Principles of marketing Philip Kotler Topics Marketing Mix Experimental Marketing Singh Karnbeer BSBA MM-2 Teacher: Mr. Rosales Angelito Subject: Marketing 101 Report Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements
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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting‚ comments and sharing infomation
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question is‚ do I use social networking the way it was primarily meant to be used? Is it good or bad if I take a different turn on social networking and use it other than what it is meant for? Websites like Tumblr are expressive websites involving blogging or posting photos and the question is‚ why? What is it about posting pictures and stories that is so satisfying? It all started when people started getting Myspaces. I wanted to see what the hype was all about‚ so I got one and of course fell
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Online Blogging as a new Advertising tool With the rise of the technology‚ more and more people are hooked up at blogging online. Whether they maintain a blog of their own or they are subscribers to such‚ people are aware of blogs. What we want to know is how this new media platform work as an advertising tool in getting people to try and/or check out an item‚ a product or a service; how similar or different it is from other media advertisements and how effective it is as a communication
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Business Blogging Toolset: 100 Resources for Entrepreneur-Writers In the past few years‚ blogs have become a big part of business on the internet. Everything from anthropomorphized cats to celebrity gossip can bring millions of visitors and a steady stream of revenue. It can be hard to figure of where to start with your own money-making blog‚ but we’ve tried to make it a little easier by condensing the essential resources you’ll need to start blogging profitably into this list. Check out these sources
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2010 Word-Of-Mouth Marketing: Effectiveness and Implementation Submitted by: Spandana Araga Marketing II Term Paper How it works Advertising agencies and marketing experts get paid big money to create ads that are unforgettable. But getting those ads seen and getting people to talk about them are two of the biggest challenges facing any advertiser these days. It is a common misconception that memorable marketing campaigns require big budgets. Somewhere along the line‚ marketers came up
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the most recent post first (Mortensen & Walker‚ 2002). It is basically a website filled with different entries. A blog is generally public‚ though some websites like Tumblr provide an option to keep the blog private through passwords. Other online blogging platforms like LiveJournal and allow users to hide specific posts for their security. Blog entries usually come from a single author‚ but collaborative or multi-author blogs exist as well. The latter type of blogs is commonly used for broadcasting
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