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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

Need Inspiration?
Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started.

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

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1-2-3.tv Corporate Blog: http://blog.1-2-3.tv/ Social networks: Facebook Page YouTube Channel: 123TV Microblogging: 123TV Flickr Foto-Stream: 123TV 3 Italia Social networks: Facebook Business and La3 DVB-H groups



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Abbott Labs Social networks: Facebook Labs Are Vital scholarship contest Absolut Vodka Online video: ABSOLUTworld Social networks: Top Bartender page on Facebook. Accenture Blogging: Nine corporate blogs. Podcasting: Five corporate podcasts Social networks: Borderless Workplace Accuquote Blogging: Life Insurance blog. Podcasting: Life Insurance podcast Acura Social networks: Facebook Acura TSX Connect fan page Widgets: Acura RDX Traffic on Yahoo Acuvue Social networks: Facebook “Wink” application Addison Avenue Crowdsourcing: Suggestion box Adidas Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.” Adobe Tagging: Delicious account used to bookmark primarily tutorials Airplay Social networks: Baseball Gameday Challenge Facebook application Alltop Content aggregation: By topic Online video: Alltop tutorial on YouTube Widgets: The Alltop widget





















300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Amazon Social networks: Shelfari. Blogging: Web Services blog AMC’s Mad Men Microblogging: Fake Twitter accounts American Express Blogging: OPEN Forum American Legacy Foundation Social Networks: MySpace, Bebo, hi5, xanga,Facebook, and Ning pages American Red Cross Blogging Red Cross Chat Animal Planet Widgets: Killer Clips widget on Yahoo Annie’s Homegrown Blogging: Bernie’s Blog (offline) AOL Blogging: Vincent Ferrari tries to cancel his account Apple Blogging:iPod’s dirty little secret Social networks: Apple Students group on Facebook ArcelorMittal Virtual worlds: Second Life presence Artful Home Social networks: Community site AT&T Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter Online video: Share AT&T channel on YouTube Photosharing: Flickr photostream Social networks Facebook fan page Austin Ventures Social networks: Facebook page Avaya Blogging: The Contact Center Insights Blog Avis Blogging: We Try Harder Avon Social media press release: Avon Breast Cancer...
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