How can RIM use their Blackberry Brand Dominance to gain consumer market share? Facts relating to problem "Research In Motion (RIM) is a leading designer‚ manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market" according to RIM’s Corporate Profile. The Blackberry user appeal comes largely from the professional "prosumers" and business markets and it has been slow to capture the consumer market. In North America‚ Blackberry has had strong growth
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to time-sensitive information‚ including email‚ phone‚ Instant Messaging (IM)‚ short message service (SMS) messaging‚ Global Positioning System (GPS)‚ Internet and intranet-based applications. RIM is known primarily as the maker and provider of Blackberry wireless devices and e-mail services. It can provide users with a wireless extension of their work and personal email accounts‚ including Microsoft Outlook‚ IBM Lotus Notes‚ Novell GroupWise and many
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University Keller Graduate School of Management Research in Motion (RIM) By Gbolade O. Soneyin gsoneyin@my.keller.edu (770) 598-5006 NETW-583-18552 Strategic Management of Technology Professor John Lambrou Friday‚ January 24‚ 2015 Abstract BlackBerry Limited‚ formerly known as Research in Motion (RIM)‚ was a key player in the smartphone market. Created by two friends in 1984‚ it grew to become one of the leading manufacturers of applications and hardware for the mobile phone industry. Through
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"Research In Motion Limited (RIM) (TSX: RIM‚ NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry and the development of smartphone technologies‚ more and more corporations enter into the mobile phone industry. RIM Ltd. is now
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The Strategic Marketing Planning process: “Where are we now?” | | | | Student number: 10526133 Student Name: Daniel Jimmy Nwadei Student number: 10526133 Student Name: Daniel Jimmy Nwadei According to Everd (1980) “The word strategy came from an ancient Greek military term called “strtagos” which was the name given to the general in command of the army‚ by the time of Alexander the great strategy became a skill of employing forces to overcome opposition”. Marketing
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from the office. They called it the BlackBerry (BBRY). RIM grew into one of the world’s most valuable tech companies.
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company competing in the telecommunication and wireless devices industry and proved to gain tremendous successes with the introduction of the BlackBerry mobile e-mail solution in February 1999. RIM’s top-notch security has become a double-edge sword as government in some key emerging markets‚ where RIM is looking for growth has threaten to block the BlackBerry service over national security concerns. If the issue is not solving immediately‚ RIM could see enormous losses in consumer base in the near
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and smartphone devices called BlackBerry in 1999. BlackBerry is primarily known for its ability to send and receive Internet e-mail wherever mobile network service coverage is available‚ or through Wi-Fi connection. RIM has released a variety of devices running on GSM‚ CDMA‚ and iDEN networks. In 2006‚ Research In Motion (RIM) and Information Appliance Associates have reached a licensing agreement whereby RIM will offer a complete version of PocketMac for BlackBerry. In 2008‚ RIM was named one of
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Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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(“Research In Motion‚” 2003). RIM became a household name as market leader in the manufacturing pagers. However‚ the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both‚ the Smartphone and Tablet world. The purpose of this case study
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