INTRODUCTION: The story of one of India’s favourite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in
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bolster its growth in the highly competitive glucose biscuit category. Tiger is a Glucose biscuit‚ which comes with the added goodness of wheat and milk. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger
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María biscuit. A Marie is sweet biscuit similar to a Rich Tea. It is made with wheat flour‚ sugar‚ vegetable oil and‚ unlike the Rich Tea biscuit‚ vanilla flavoring. The biscuit is round and has its name engraved into its top surface. The edges of the top surface are also engraved with an intricate design. While the Rich Tea biscuit is the most popular version of this biscuit in the United Kingdom‚ it is the Marie version that is most popular in most other countries‚ particularly Portugal‚ México
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pocket. The project has been carried out to have an overview of Mcvities and to understand the consumer’s perception about Digestive biscuit in the context of product’s use‚ brandname‚ health‚ availability‚ quality‚ size etc and find out their preferences on the selection of particular biscuit brand. Significance of the project is to find out the growth of digestive biscuit in modern trade and also to provide the key information about the consumer’s preference. FMCG is an acronym for Fast Moving Consumer
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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~ BISCUITS ~ A biscuit is a baked‚ commonly flour based food product. A small‚ typically round cake of bread leavened with baking powder‚ baking soda‚ or sometimes yeast. In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie‚ or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today‚ according to the American
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ABOUT THE INDIAN BISCUIT INDUSTRY Biscuits are a household name these days. The markets are flooded with biscuits of everytaste and for every age group. Sometimes it would be just difficult for us to decide on what togo for. These are good combinations with a hot cup of Tea or a coffee. They make a quick and a tasty snack any time and in any situation.In India per capita consumption of biscuits is estimated at a low 1.5 kg‚ reflecting the huge potential for growth of the industry. Over 900 million
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TASTE THE CHANGE YOUNG INDUSTRIES PRESENT’S-CALORIE FREE BISCUIT By Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat 2010 Tables of Contents 1. Executive summary……………………………………………………………………………………….…..03 2. General company description 2.1 The team…………………………………………………………………………….………………..….04 2.2 Mission statement…………………………………………………………………..……………………04 2.3 Company goal and Objective………………………………………………………………………..…..04 3. Product profile 3.1 Description………………………………………………………………………………………………05
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Biscuit Industry in India Overview Biscuits have been a favorite in our snacks menu. They fall in the category of essential consumer goods. Having a total turnover of 8000 Cr.‚ India is considered as the third largest biscuit manufacturing country worldwide after US and China. An industry classified into organized and unorganized sectors - 65% revenue from organized and 35% revenues from the unorganized sector. Around 90% of the population consume biscuits. The consumption of biscuits in India
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7009IBA - Research Paper (25%‚ 1500 words – excluding references‚ tables and diagrams) Central theme: Module 1 - Opportunity identification and selection Topic area: Australian Retail Grocery Industry Category: Savoury Biscuits The focus of the report is to explore opportunities for new products within the given topic and category areas relating to external mandates discussed in module 1 including but not limited to: quality studies; customer needs; competitive threat/s and
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