Banana Peel Biscuit

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TASTE THE CHANGE

YOUNG INDUSTRIES
PRESENT’S-CALORIE FREE BISCUIT
By

Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat

2010

Tables of Contents
1. Executive summary……………………………………………………………………………………….…..03 2. General company description 2.1 The team…………………………………………………………………………….………………..….04 2.2 Mission statement…………………………………………………………………..……………………04 2.3 Company goal and Objective………………………………………………………………………..…..04 3. Product profile 3.1 Description………………………………………………………………………………………………05 3.2 Key ingredients and proportion…………………………………………………………………………05 3.3 Competitive advantage……………………………………………………………………………..…..05 3.4 Pricing of biscuit…………………………………………………………………………………..…….07 4. Marketing 4.1 Market segment……………………………………………………………………………….….……..07 4.2 Promotional activities…………………………………………………………………………..……….08 4.3 Retailers flexibility……………………………………………………………………………….……..09 4.4 Distributors flexibility…………………………………………………………………………….….....10 4.5 Unique selling proposition……………………………………………………………………………...10 4.6 Distribution network……………………………………………………………………………………..10 4.7 Cost involved in advertising……………………………………………………………………………..12 4.8 Product from customer point of view………………………………………………………………...….13 4.9 Customers…………………………………………………………………………………………..……13 4.10 Competitor analysis…………………………………………………………………………………….14 4.11 SWOT analysis…………………………………………………………………………………………..14

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5. Operation plan 5.1 Production process…………………………………………………………………………………...….15 5.1.1 5.1.2 5.1.3 5.1.4 preparation of banana peel powder……………………………………………………...……...15 Manufacturing of biscuit…………………………………………………………………...…....16 Quality control…………………………………………………………………………...…...…16 Product development………………………………………………………………………...….16

5.2 Location………………………………………………………………………………….…………..….17 5.3 legal requirement………………………………………………………………………….….….………17 5.4 personnel…………………………………………………………………………………..…………….17 5.5 capacity planning………………………………………………………………………………….…….17 5.5.1 5.5.2 5.5.3 5.5.4 First quarter planning…………………………………………………………….…………...…17 Raw material requirement……………………………………………………….…………..…..18 Supllier………………………………………………………………………………………..…18 Credit policies………………………………………………………………………………...…19

6. Management and organization 6.1 Organizations chart……………………………………………………………………………………...20 6.2 communication channel…………………………………………………………………...………….…20 6.3 bankers………………………………………………………………………………………...………...21 7. Financial plan……………………………………………………………………………………………….....…..21 8. Conclusion…………………………………………………………………………………………...……..……...25

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1. Executive Summary

Annual production of banana in world is about 100 million tons. The important banana growing states in India are Tamilnadu, Andhra Pradesh, Kerala, Karnataka, Maharashtra, West Bengal, Bihar and Gujarat. Among them Tamilnadu is the largest cultivators of banana (92200 hectares) followed by Maharashtra. Tamilnadu produces about 55 metric tonnes per hectare and these bananas are used in various food industries like ice-cream industries, fermentation industries etc. but these industries uses banana pulp and banana peel is a waste product for them. It has been estimated that 20000 tones banana peel are discarded annually in Asia from food processing plants, posing serious environmental problems. So taking all the points in mind our company has decided to make use of these waste banana peels. As banana peels contains 14.6% glucose & 56% sucrose. So it’s having low glucose contained in other hand banana peels also have certain medicinal properties like anti-fungal and antibiotic. Due to above properties of banana peel we are using banana peel powder along with normal ingredients in manufacturing of low calorie biscuits. Study shows that biscuits made from 20% addition of banana peel powder instead of flour and sugar does not have any change in the taste and texture. Thus the idea of using peel pulp in biscuits production is explored. We are planning to make low calorie biscuits by using...
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