The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN FELICIA–AURELIA STĂNCIOIU‚ OCTAVIAN ARSENE‚ NICOLAE TEODORESCU‚ MIRELA MAZILU‚ IOAN COSMESCU‚ ROXANA CRISTINA MARINESCU Felicia–Aurelia STĂNCIOIU‚ Professor PhD Academy of the Economic Studies‚ Bucharest Octavian ARSENE‚ Director of the General Board for Development and International Relations‚ Ministry of the Small and Middle Enterprises‚ Trade‚ Tourism and liberal
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If Africa is to be successful in competing in the international tourism market‚ standards of excellence must be introduced. In order for Africa to facilitate progress in implementing good tourism development there are key issues facing the continent that need to be addressed. These issues are; Comprehensive government policies for tourism‚ Public health and safety‚ Capacity building‚ Infrastructure‚ Environmental mitigation and protection. State capacity-building is a critical aspect of
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near the water. The tall water grasses growing a few yards from the beach launch were turning brown and brittle from the constant sun (Woodford). It was supposed to be a hot summer‚ but even I didn’t think it was going to be this sweltering. This was my first job ever‚ and I was so excited to finally have something to do during summer break. I wished I could be out sailing with the other group‚ but right then I had to stay on the beach and do my job. Nobody told me this summer job was going to be like
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TOURISM “…tourism should be defined conceptually as those aspects of leisure-time behaviour and their consequences which occur as a result of temporary trips away from the home environment and which are motivated exclusively by a concern for recreation matters.” (Heeley‚ 1980) 2. “…tourist as someone travelling for any purpose except commuting to and from work…” [ (Hunt & Layne‚ 1991) ] 3. “…Tourism appears to be becoming an acceptable term to singularly describe the activity of people
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Hospitality Management 18 (1999) 331}343 Life and tourism in the year 2050 Abraham Pizam* Department of Hospitality Management‚ University of Central Florida‚ P.O. Box 161400‚ Orlando‚ FL 32816-1400‚ USA Abstract This article is an essay that represents the author ’s personal vision of life and the state of the tourism industry in the year 2050. It describes the major expected developments in the areas of environment‚ demographics‚ economy and business‚ lifestyle and values‚ politics‚ housing
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Tourism in India: With a view to earning foreign exchange India wants to develop her tourist-industry. Since a pretty long time Kashmir has become a regular receiver of tourists. Innumerable number of people come from abroad to visit this prettiest place of India. Most of the people of Kashmir earn their bread and fortune by dealing with the tourists in various ways getting money from the tourists through hotels‚ restaurants‚ rest houses‚ boat-houses‚ conveyances and by hawking‚ peddling and guiding
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At the Heart of the Grand Strand: Myrtle Beach (1) Myrtle Beach can be considered as the center of a long strip of scenic‚ uninterrupted coast called Grand Strand due to the number of people visiting the region annually. It should be no wonder why Myrtle Beach in South Carolina is a grand temptation‚ with so many activities for people of all ages to choose from. LOCATION (2) Myrtle Beach is a part of the famed Grand Strand‚ which is a stretch of around 60 miles of uninterrupted
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Executive Summary The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ’borderless’ world and increased information dissemination about the majestic sceneries throughout the world‚ with the southern Bengal region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents
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Descriptive Essay: Day at the beach As the orange hue cast over the gentle sea‚ the waves sang out a sweet and soothing lullaby – that describes the weather for that day. That of gentle and rhythmic motion or that of crashing in a turbulent motion‚ as the tide edges forward or the edges retreat. All the while‚ allowing me to reminisce about my childhood. Memories of scooping up the featherlike sand and remolding it into magnificent images of my wild imagination. The beach really did bring everyone
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