1.The original motivation behind Bayer’s decision to launch the Makrolon ingredient branding concept was‚ to give Bayer and it’s partner’s the ability to achieve a differentiation of themselves from the competition and competing products by means of a branding strategy. It was important to Bayer to highlight the advantages of Makrolon and transfer this positive image to the end product with the help of a brand name. With this differentiation it gives the ingredient a unique selling proposition‚ or
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The Anthrax Letters A Medical Detective Story written by an expert on bioterrorism and terror medicine‚ Leonard A. Cole‚ does a spectacular job of informing the reader of what the Anthrax Letters actually were‚ how hard doctors worked to treat anthrax and how these letters affected people’s lives. He is a professor and a director of Programs relating to his expertise (Leonard A. Cole Bio‚ par 1-2). Leonard A. Cole has a Bachelor of Arts‚ Master’s degree and Ph.D. degree in political science. He was
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Anthrax-Bacillus anthracis Anthrax is caused by the bacterium called Bacillus anthracis which is a spore forming‚ rod shaped bacterium. Central spores develop under all growth conditions except the living body of the host. It is classified as Bacilli. The most common form would be the cutaneous form. however as we saw during the 2011‚ terrorist attacks‚ the pulmonary form is very real and a serious threat to life. It affects the lungs and the GI tract. The last form is the
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AP English 11—Bayer/Helly A Farewell to Arms style analysis essay ==================================================================== Task : Read the passage on page 249—“That night at the hotel…there will be no special hurry.”—of Ernest Hemingway’s A Farewell to Arms . Examine how Hemingway develops Frederic’s attitude using a variety of stylistic devices. The passage is below as well. Guidelines : 1. In preparation for the essay‚ divide the passage into parts—by tone‚ by action
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dangers of using drugs at the minute‚ especially in Europe‚ as they could be contaminated with anthrax spores. It also warns the drug users not to ignore any symptoms they may get‚ and tells them to seek medical advice quickly. The news article tells the reader of the other incidents of the outbreak‚ maybe in a way to make them cautious of doing drugs if they know they could possibly be infected by anthrax as the threat is still there. This article about the dangers of using drugs links into the
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the desolation of the Twin Towers‚ these other attacks presented great harm and risk and sparked a new fear in the American people. One such event was the spread of anthrax through the United States Postal Service. Just weeks after the World Trade Center attacks‚ a man in Florida was hospitalized and diagnosed with pulmonary anthrax‚ the first case in decades (Center for Counterproliferation Research‚ 2002). When this man’s co-worker and later individuals in New York were also hospitalized it was
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essential that the applicant must have made an attempt to procure license and has failed to obtain the same for the prescribe period of 6 months. The NATCO case: The first move towards granting of compulsory license was made in this case of Natco Vs. Bayer. M/s Bayer Corporation is an internationally known drug manufacturing company‚ which out of many‚ held patent rights to a drug called ‘nexavar’ which is useful for treating liver and kidney cancer. Natco‚ an Indian company producing generic drugs approached
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How Nebraska Came to Be One warm afternoon‚ a farmer named Ralph was going to get all of his cattle into one place because their was a rare cow disease called Anthrax‚ which is caused by Bacillus anthracis. Anthrax can be transmitted from animals to humans‚ and vis-versa. The cows were already infected with the disease‚ so the farmer wanted to make sure none of his visitors got the dreadful disease as well. “ I know it’s a matter of time until i die “ he said feeling depressed. He was barefoot
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Bayer Corporation has been fighting with Natco Pharma ltd. Over compulsory patent license granted to Natco in respect of Bayer’s Kidney and liver cancer drug sorafenibtosylate sold under the brand name Nexavar. The matter was on appeal before the hon’ble Bombay High Court ‘High Court’. Recently‚ the high court upheld the compulsory license granted to Natco and agreed with the findings of the controller of Patents and the Intellectual Property Appellate Board (IPAB) that the requirements prescribed
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notion of “blue-sky” research to push the goal of taking part in what a person is interested in‚ not in something with a goal of otherwise selfish notions. Advantages to “blue-sky” research‚ as explained by Sir John Vane‚ include the development of Bayer aspirin and its’ effects. Because of Felix Hoffman’s genuine interest in his research‚ aspirin was invented‚ therefore proving beneficial to millions across the globe today. Ian Frazier connects “blue-sky” research to playing in the woods
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