MARKETING IN RELATION TO BASKIN ROBBINS I. PRODUCT ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There ’s always new delicious scoops to try in a cup‚ cone‚ shake or sundae‚ so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones
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Baskin-Robbins: Can it bask in the good ’Ole Days? It was early December 2008‚ and Baskin-Robbins Brand Officer Ken Kimmel had just returned from lunch. To his surprise‚ his walk from the parking lot to the Randolph‚ Massachusetts‚ headquarters building had quickly turned into a sprint. Kimmel was trying to avoid the chilly effects of a Nor’easter that was whipping most of New England with arctic winds. Like the nasty weather that Kimmel had just escaped‚ the frozen-food retailing industry had
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At 27 years old I find myself in a great dilemma; should I accept the fact that I have reached my full potential at a career I have worked long and hard at? Although I am content for now‚ I know that my sense of accomplishment will soon fade and I will regret not having improved myself for the future. This brings on the inevitable question‚ should I return to school? The answer is clear to me‚ I must return to school in order to become the person I want to be. An education is the single most important
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cks assignment BACKGROUND OF THE COMPANY Baskin-Robbins was found in 1953 by two brothers in law‚ Mr. Burt Baskin and Mr. Irv Robbins‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins is one of Dunkin’s brands‚ which are Dunkin Donuts‚ Baskin-Robbins and Togo’s and they are part of Allied Domecq. Allied Domecq
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cream” line; the aim target consumers are the youngers who are fashionable and in the income pyramid peak. (yc2000‚ 2008) 2) Baskin-Robbins The primary target market of Baskin Robbins is comprised of higher middle (Rs. 150 000 to 200 000) and higher upper (Rs. 200 000 above) income professionals and families with toddlers. The secondary segment of Baskin Robbins target market is composed of teenagers‚ young adults and students (School and university). II) Point-of-difference
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Best Examples of a Vision Statement A vision statement for a company or organization focuses on the potential inherent in the company’s future‚ or what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality‚ the “how” is really part of a "mission" statement‚ while the vision statement is simply a description of the “what‚” meaning‚ what the company intends to become. Ads by Google Trading Stocks Online ? Find why many
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Questionnaire Name: Age: Gender: 1. Do you eat Ice Cream? a. Yes b. No 2. Which Ice Cream do you usually buy? a. Baskin Robbins b. Kwality Wall c. Mother Dairy d. Amul e. Others 3. Why do you buy this brand? a. Quality b. Package c. Quantity d. Price 4. Which is your favorite ice cream flavor? a. Vanilla b. Strawberry c. Chocolate d. Honey Nut Crunch e. Other 5
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Marble Slab Creamery Case Introduction: Penny Thomas an MBA graduate acquired the ownership rights to Marble slab creamery franchise located in Ontario‚ Canada in 2008. NexCen owned the Marble slab brand but had a small role to play in day-to-day operations of the Canadian franchises. The marketing and operations support activities were handles by the Canadian Ice cream company Inc. Thomas paid $25‚000 start-up fee for the franchise‚ a royalty fee of six percent of gross sales to Marble slab and
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A PROJECT REPORT Submitted by: Karan Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would
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fragmented; 300 producers compete in the market. Ice-Fili is an industry leader with 5% market share. Regional producers threaten Ice-Fili with their significant cost advantage and flexible production system. In addition‚ foreign companies such as Baskin-Robbins and Nestle are expanding through relatively untouched segments such as cafes and restaurants. Threat of Entry Threat of entry is high. Numerous frozen imports companies have emerged as regional ice-cream producers with their cold-storage
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