Buskin Robbin Assignment
cks assignment
BACKGROUND OF THE COMPANY
Baskin-Robbins was found in 1953 by two brothers in law, Mr. Burt Baskin and Mr. Irv Robbins, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins is one of Dunkin’s brands, which are Dunkin Donuts, Baskin-Robbins and Togo’s and they are part of Allied Domecq. Allied Domecq is a well known company which has business with famous drinks companies and fast food restaurant and it is the operating company of Baskin-Robbins worldwide. In 1948, the two brothers found that the number of Baskin-Robbins customers was increasing dramatically and they cannot serve them. Therefore, they decide to follow the franchise concept, and all other business man to be franchiser for Baskin-Robbins. Allied Domecq Company is the first operating company for Baskin-Robbins worldwide. At the beginning Baskin and Robbins had one store and in three years they opened eight stores. Now, Baskin-Robbins sells ice cream in over 30 countries. The goal of Baskin-Robbins is to make people smile inside and outside. They are trying to offer different products and flavors to make others smile and feel good. Founders believed in the concept of different choice and therefore they created 31 flavors, one for each day a month. Despite having around 5,800 stores worldwide, Baskin-Robbins continued to open more stores in order to be America’s Favorite Ice-cream store. Baskin-Robbins concentrate on varieties in its products and it follows the “31 flavors” concept. The 31 original flavors such as Banana Nut Fudge, Chocolate Almond and so on. This means that there are 31 flavors, one for each day a month so that customer will have different choices. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink
BACKGROUND OF THE COMPANY
Baskin-Robbins was found in 1953 by two brothers in law, Mr. Burt Baskin and Mr. Irv Robbins, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins is one of Dunkin’s brands, which are Dunkin Donuts, Baskin-Robbins and Togo’s and they are part of Allied Domecq. Allied Domecq is a well known company which has business with famous drinks companies and fast food restaurant and it is the operating company of Baskin-Robbins worldwide. In 1948, the two brothers found that the number of Baskin-Robbins customers was increasing dramatically and they cannot serve them. Therefore, they decide to follow the franchise concept, and all other business man to be franchiser for Baskin-Robbins. Allied Domecq Company is the first operating company for Baskin-Robbins worldwide. At the beginning Baskin and Robbins had one store and in three years they opened eight stores. Now, Baskin-Robbins sells ice cream in over 30 countries. The goal of Baskin-Robbins is to make people smile inside and outside. They are trying to offer different products and flavors to make others smile and feel good. Founders believed in the concept of different choice and therefore they created 31 flavors, one for each day a month. Despite having around 5,800 stores worldwide, Baskin-Robbins continued to open more stores in order to be America’s Favorite Ice-cream store. Baskin-Robbins concentrate on varieties in its products and it follows the “31 flavors” concept. The 31 original flavors such as Banana Nut Fudge, Chocolate Almond and so on. This means that there are 31 flavors, one for each day a month so that customer will have different choices. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink