Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of
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IN RELATION TO BASKIN ROBBINS I. PRODUCT ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There ’s always new delicious scoops to try in a cup‚ cone‚ shake or sundae‚ so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones
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At 27 years old I find myself in a great dilemma; should I accept the fact that I have reached my full potential at a career I have worked long and hard at? Although I am content for now‚ I know that my sense of accomplishment will soon fade and I will regret not having improved myself for the future. This brings on the inevitable question‚ should I return to school? The answer is clear to me‚ I must return to school in order to become the person I want to be. An education is the single most important
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Best Examples of a Vision Statement A vision statement for a company or organization focuses on the potential inherent in the company’s future‚ or what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality‚ the “how” is really part of a "mission" statement‚ while the vision statement is simply a description of the “what‚” meaning‚ what the company intends to become. Ads by Google Trading Stocks Online ? Find why many
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Questionnaire Name: Age: Gender: 1. Do you eat Ice Cream? a. Yes b. No 2. Which Ice Cream do you usually buy? a. Baskin Robbins b. Kwality Wall c. Mother Dairy d. Amul e. Others 3. Why do you buy this brand? a. Quality b. Package c. Quantity d. Price 4. Which is your favorite ice cream flavor? a. Vanilla b. Strawberry c. Chocolate d. Honey Nut Crunch e. Other 5
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line; the aim target consumers are the youngers who are fashionable and in the income pyramid peak. (yc2000‚ 2008) 2) Baskin-Robbins The primary target market of Baskin Robbins is comprised of higher middle (Rs. 150 000 to 200 000) and higher upper (Rs. 200 000 above) income professionals and families with toddlers. The secondary segment of Baskin Robbins target market is composed of teenagers‚ young adults and students (School and university). II) Point-of-difference
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A PROJECT REPORT Submitted by: Karan Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would
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fragmented; 300 producers compete in the market. Ice-Fili is an industry leader with 5% market share. Regional producers threaten Ice-Fili with their significant cost advantage and flexible production system. In addition‚ foreign companies such as Baskin-Robbins and Nestle are expanding through relatively untouched segments such as cafes and restaurants. Threat of Entry Threat of entry is high. Numerous frozen imports companies have emerged as regional ice-cream producers with their cold-storage and
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the world to produce and buy‚ which in part explains the significant rise of highly competitive regional ice cream producers‚ who nowadays account for about 30% of the domestic Russian market (p.11). Foreign companies such as Nestle and Baskin & Robbins have been able to thrive in the Russian ice-cream market by producing‚ distributing and selling their ice cream products locally through Cafes and Kiosks. Moscow-based producers such as Ice-Fili have mainly focused on sales Kiosks and Supermarkets
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capability‚ retail price and brand image/ reputation. The market was fragmented with several hundred local and regional companies and a few national level competitors. Ben and Jerry’s major competitors included Haagen- Dazs‚ Healthy Choice‚ TCBY‚ Baskin Robbins‚ Breyers‚ Colombo‚ Dreyer’s/ Edy’s and Kemp. In mid-1994‚ Ben & Jerry’s became the market
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