MAHATMA EDUCATION SOCIETY PILLAI‚S COLLEGE OF ARTS‚ COMMERCE‚ & SCIENCE PILLAI’S COLLEGE OF ART’S COMMERCE & SCIENCE (NEW PANVEL) NAME :- SAIF. M. DESHMUKH CLASS :- S.Y .B.M.S. ‘A’ ROLL NO. :- 2518 SUBJECT :- R.M. TOPIC :- CONSUMER BEHAVIOUR A.YEAR :- 2010 -11 PROJECT GUIDE: - PRERNA SHARMA. INDEX SR. NO TOPIC NAME PG.NO 01 02
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AN INTRODUCTION. Advertising is a favorable representation of product to make consumer‚ customers and general public aware of product. It let the potential buyers‚ general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising‚ we would have an introduction to advertising first. Advertising can be define as a paid form of
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The 4 Ps of marketing are product‚ price‚ place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising‚ sales promotion‚ public relation and direct marketing.AdvertisingAdvertising is defined as any form of paid communication or promotion for product‚ service and idea. Advertisement is not only used by companies but in many cases by museum
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solvingPurchasing decisions in which a consumer gathers a significant amount of information before making a decision.‚ where they spend a lot of time comparing the features of the products‚ the prices‚ warrantees‚ and so forth. High-involvement products can cause buyers a great deal of post purchase dissension if they are unsure about their purchases to begin with‚ therefore it is best to exhaust all the options available to them. The high involvement purchase decision made by a friend and I‚ saw us utilise all
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Retail Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender Table of Contents Table of Contents ........................................................................................... 2 Executive Summary ....................................................................................... 3 Introduction ....................................................
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Ink ingredients and functions Colorants – color‚ transparent/ opaque Pigments – insoluble in water and organic solvents Dyes – soluble‚ brilliant color‚ low fade resistance Vehicles – fluid portion of ink‚ carrier of pigments Oil – used in offset inks Nondrying oils – news ink Drying oils – quickset ink Semidrying oil – environmentally friendly Resins/ binders Bonds pigments to one another Two types – natural (pine tree)‚ synthetic Solvent – dissolves resin and provides a mean of dryin
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assignment‚ I started by looking at the ingredients in some of my personal care products. I was pleasantly surprised when looking at the information about most of these products on the EWG‚ since the hazard ratings on most of the products I use are fairly low and the biggest concern with the ingredients seems to be skin irritations. Then I started looking into other products that I use fairly regularly‚ like Febreze. Apparently Febreze contains quite a few ingredients that have been found to be toxic to
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because of the great advice‚ prompt service‚ good staff attitudes‚ the overall quality of the buying experience‚ and the fact that we consistently have solutions for their needs. Vision; Lordfel Marketing Hardware’s vision is to be the leading retail store though out the city of Navotas. They want to provide cheaper products to consumers. Lordfel Marketing Hardware wants to expand and provide accessibility to other people who are far from their current branches. Considering the hardware’s current
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