Comparison of B2B and B2C Companies This report is a supply chain comparison between two companies in which one is a business-to-business (B2B) model company and the other is a business-to-consumers (B2C) model company. The comparison will be between the companies Wal-Mart and Grainger. Wal-Mart is a well-known conglomerate known around the world that is in the retail business that seeks to sell products to consumers at a significantly reduced discount compared to its rivals. Grainger sells
Premium Marketing Sam Walton Supply chain management
Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying‚ anticipating and Every product we buy‚ every store we visit‚ every media
Premium Marketing
Concept A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile‚ it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores. However‚ due to the increasing numbers of online stores and online retailers
Premium Cosmetics Human skin color Human skin
• The Extended Marketing Mix‚ 7Ps One of the earliest marketing mix models was by McCarthy (1960) and defined the 4Ps: Product‚ Price‚ Place‚ and Promotion. This was further improved by Booms and Bitner (1982) taking into consideration the service industry which introduced 3 more Ps: People‚ Physical evidence and Process. (Blythe‚ 2006) Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption. It includes physical objects‚ services‚ persons‚ places
Premium Marketing
|8 | |Chapter 2 | | |PEST Analysis: The Indian Airline Industry
Premium Airline Indira Gandhi International Airport
Use Only__________ Tutor______________________ Final Grade_________ Date _______________ A Critical Study Of The Development Of the B2B E-commerce In China An Critical Study Of The Development Of B2B E-commerce in China --Case Analysis and Process Perspective 000117279 -- Jinhua Ma 2 A Critical Study Of The Development Of the B2B E-commerce In China Table of Content 1. Introduction .....................................................................................
Premium Marketing Electronic commerce
Strong brand names are an important success factor in all business models. This factor maybe be obvious in business to customer markets however is not as visible in business to business markets and are less successful than they could be. Brands in B2B are considered to be; something customers ask for by name‚ the name people use when talking about the product to someone else‚ when people think of the brand rather than the product‚ something which has developed a personality beyond the product and
Premium Brand Marketing Brand management
B2B E-Commerce Players in India Adopt BPO Models–A CaseBased Study Ranjit Goswami (Ranjit.goswami@gmail.com) S K De (drskde@vgsom.iitkgp.ernet.in) B. Datta (bd@vgsom.iitkgp.ernet.in) Indian Institute of Technology‚ Kharagpur Abstract. India is an established global leader in IT‚ ITES and BPO sectors due to the various global and local developments over the last decade. The similarities in technology and capabilities‚ and the clustering tendency of these sectors should have led India to the
Premium Business process outsourcing Internet Electronic commerce
Branding in B2B Markets Business Marketing Term Paper CONTENTS INTRODUCTION 3 A MODEL OF BRANDING IN B2B MARKETS 4 CURRENT BRANDING PRACTICES 5 DIFFERENCE BETWEEN B2B BRANDING AND B2C BRANDING 7 IMPORTANCE OF BRANDING IN BUSINESS TO BUSINESS MARKETING 11 AVOIDING THE PITFALLS 15 REFERENCES 20 INTRODUCTION With the growth of e-commerce and global competition‚ business-to-business (B2B) marketers are asking whether branding‚ especially corporate branding‚ can help improve
Premium Brand Marketing
killers which are being sold most frequently by retailers‚ ➢ Which brand of pain killers are leading the market ➢ Mode of selling. My typical Day on training: As I have already written that I am conducting a survey for the respective company in the market‚ I am enjoying this job. I have been allotted a sample size of 200 chemists or retailers (in Ptk. & Jalandhar together) out of which I have already covered 110 shops (approx). Most probably I’ll be finishing my survey by 28th of July
Premium Pain Tramadol Time