7ps of Airline

Topics: Airline, Indira Gandhi International Airport, Low-cost carrier Pages: 25 (7042 words) Published: May 1, 2010
LALA LAjpatrai College | |
|AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | | | | |

INDEX
|Table of Content |Pg.No | |Chapter 1 | | |Introduction |3 | |Importance |4 | |Presence Scenario |5 | |Classification & Types |6 | |Advantages |8 | |Chapter 2 | | |PEST Analysis: The Indian Airline Industry |10 | |Five product levels |15 | |Chapter 3 | | |4 P’s |17 | |Chapter 4 | | |Extended Marketing Mix |24 | |Chapter 5 | | |Segmentation |29 | |Chapter 6 | | |Role of Technology |31 | |Chapter 7 | | |8 Quality Dimension |33 | |Chapter 8 | | |Conclusion |35 | |Future...
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