B2B in China

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Coursework Header Sheet

160593-11

Course

RESE1031: PPD3 - Thematic Independent St

Course School/Level

BU/UG

Coursework

Essay 2

Assessment Weight

50.00%

Tutor

J Whiteley

Submission Deadline

17/03/2010

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000117279

Jinhua Ma

Tutor's comments

Grade
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Tutor______________________

Final
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A Critical Study Of The Development Of the B2B E-commerce In China

An Critical Study
Of The Development Of B2B
E-commerce in China
--Case Analysis and Process Perspective

000117279 -- Jinhua Ma

2

A Critical Study Of The Development Of the B2B E-commerce In China

Table of Content
1. Introduction ............................................................................................................. 4 1.1 Research Objectives ........................................................................................................4 1.2 Research Methodology ...................................................................................................4 2.

Literature Review.................................................................................................... 6

3. Critical studies of B2B E-Commerce in China ....................................................... 7 3.1An Overview of B2B EC in China ...............................................................................7 3.2 Background & Culture....................................................................................................8 3.3 Chinese Government‘s Policy.....................................................................................10 3.4 Logistics Systems ..........................................................................................................11 3.5 On-line Transaction .......................................................................................................13 4. SWOT analysis for China‘s B2BEC ........................................................................ 14 4.1 Strengths ..........................................................................................................................14 4.2 Weaknesses .....................................................................................................................16 4.3 Opportunities...................................................................................................................16 4.4 Threats ..............................................................................................................................17 5. Case Analysis – Alibaba........................................................................................ 19 6. Suggestions for New Entries ................................................................................. 23 6.1To Improving Supply Chain ...........................................................................................23 6.2 To Provide information on vertical and horizontal industry ...............................24 6.3 To Complete B2B E -commerce System ...................................................................25 6.3.1 To Promote Website ............................................................................. 25 6.3.2 To Promote B2B E-commerce ............................................................... 26 6.4 To Update Members with Member-fees Payment................................................27 7. Conclusion ............................................................................................................... 29...
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