"Axe body spray" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Axe Analysis

    • 1247 Words
    • 5 Pages

    Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important

    Premium Procter & Gamble Marketing Advertising

    • 1247 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Axe Body Spray-Ver.1.1

    • 2321 Words
    • 10 Pages

    AXE Body Spray Ethan Yang He Devi Saharaini MKT 602 National University Table of Content I. Introduction II. Marketing Mix 1. Product a. Product History b. Target Market c. Complete Product Line d. Product Packaging e. Store Packaging f. Competitor g. Product Life Cycle 2. Promotion h. Integrated mass communication i. Advertising i. Social Media ii. Online Advertising iii. Branded

    Premium Marketing Old Spice Advertising

    • 2321 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Axe Spray Commercial

    • 449 Words
    • 2 Pages

    Axe Spray Commercial “The AXE Effect - Women - Billions” I chose the “AXE Effect - Women - Billions” (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products‚ owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a British–Dutch multinational consumer goods company. Its products include foods‚

    Premium Female Marketing Woman

    • 449 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Vervain Body Spray

    • 1567 Words
    • 7 Pages

    final project report | Principles of Marketing | “Body Spray” | | Submitted to : Sir Ali Raza Noor IQRA UNIVERSITY (ISLAMABAD CAMPUS) | Maryam (17230) Nasir Javed (16290) Mohammad Shahid (16286) Executive summary

    Premium Marketing

    • 1567 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Tag Body Spray

    • 1028 Words
    • 3 Pages

    Article Analysis In the article I have chosen to analyze‚ it is promoting “Tag Body Spray” for men in ESPN magazine. It is set up with a man on the ground‚ his shirt ripped and his belt is undone‚ and five women‚ in short-skirts and low-cut shirts with an open lab coat over them. The scene seems to take place in a laboratory where the five women appear as researchers with their lab coats and clipboards. The researchers are over the man‚ pinning him down with their feet in a somewhat sexual pose

    Premium Meaning of life Procter & Gamble

    • 1028 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Women as Sex Objects in Axe Body Spray Ads: In present era the media and the advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by using this product he will be more popular and attractive among the women. So axe straight forwardly portrays and deliver the message that if men going to use this product then women would be willing to

    Premium Gender Advertising Female

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Axe Marketingstrategy

    • 3229 Words
    • 13 Pages

    That is the idea of “The AXE Effect” which implies that every last man could be the object of women’s desire by using this antiperspirant. Considering all this you can divine that there must be a convincing marketing concept behind it. And that’s why we decided to follow up with this special brand. AXE (or LYNX) is a brand of male grooming products‚ corresponding to the Anglo-Dutch cooperation “Unilever”. It is marketed towards young males aged between 12 and 29. The AXE brand found its way into

    Premium Marketing

    • 3229 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Axe Advertising

    • 1907 Words
    • 8 Pages

    INTERNATIONAL ADVERTISING ANALYSES AXE ANARCHY FOR HIM + FOR HER ‘ UNLEASH THE CHAOS ’ [pic] Lilian Bouw Junghyun Park Elaisa Telgt 3IBL2 1. Link to the advertisement http://www.youtube.com/watch?v=3nBaH3t5jss 2. Description of the advertisement The TV spot‚ “The chain”‚ show a world where lust causes men and women to take leave of their sense and the uproar that result. Along with a background music‚ ‘Can’t help falling in love with

    Premium Advertising Television advertisement Man

    • 1907 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Axe Cologne

    • 2425 Words
    • 10 Pages

    Axe Cologne By: Emily Kaminski‚ Tyler Melville‚ David Lee Miller‚ Lazar Radicevic‚ Jaclyn Schwarz‚ Matthew Tesch‚ Kyle Trelka Table of Contents Introduction 3 History 3 Objectives 4 Product 4 Price 5 Promotion 6 Placement 7 Target Audience 8 Budget 8 SWOT 9 Competition 9 Marketing Issues 10 References 11 Introduction Our marketing team has taken on the challenge

    Premium Advertising Brand Brand extension

    • 2425 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Axe Essence

    • 1005 Words
    • 5 Pages

    Axe Essence MKT 310 T‚TR 5pm Dr. S. Spralls Patrick Morrissey Introduction Businesses and organizations use advertising as a channel source of marketing in order to communicate a product‚ service‚ or idea to a targeted audience. These companies strive to create a particular advertising appeal‚ which is “the basis or approach used in a advertising message to attract the attention or interest of consumer and/or influence their feeling toward the product‚ service‚ or cause”(Belch & Belch

    Premium Advertising Marketing Mass media

    • 1005 Words
    • 5 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50