Axe Spray Commercial

Topics: Female, Marketing, Woman Pages: 2 (449 words) Published: April 13, 2012
Axe Spray Commercial
“The AXE Effect - Women - Billions”

I chose the “AXE Effect - Women - Billions” (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx (called Axe in America).

The commercial is 58 seconds long and the setting of the commercial is like a Caribbean terrain look. Trees, forest, mountains, and clear blue beaches. The advertisement is successful at capturing and holding the viewers attention because of what they used in the commercial. The commercial consist of these overly attractive women in two piece bikinis that are symbolized as warriors. They’re running/fighting going through all types of obstacles such as, running down mountains/valleys, swimming across the ocean, running through forest pushing each other just to get to one thing. That one thing is a man on this beach by himself spraying two bottles of axe on his body. It looks like he knows what the outcome will be at the end, and he has a big smile on his face while spinning slowly in circles. The music is that intense opera music in all action movies during the climax. There are 3 types of girls in bikinis. If you pay close attention the brunettes are the girls in the red bikinis. The blondes are the girls in the green bikinis, and the blue/black bikinis are a mix of both brunettes and blondes.

The commercial speaks for itself. It is intended for males to believe that, if you spray this product on your body, it makes a the ladies want you. This advertisement...
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