Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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How Careless Accidents Can Be Avoided? Intro: Careless accidents can be avoided in many ways‚ I will specifically be explaining on how we can avoid car accidents on our roads. Through the past years to present‚ our death rates on car accidents are at an alarming rate. The three main causes of car accidents are over speeding‚ poor road conditions and the use of cell phones while driving. Body: Many a time drivers don’t take into consideration about their speed limit. They tend to speed ignorantly
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Investor Relations Corporate strategy Vision: “Audi – the premium brand” In adopting its Strategy 2020‚ the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness‚ growing uncertainty about the future availability of fossil
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| AUDI Introduction The AUDI emblem of the four rings denotes one of the Germany’s oldest automobiles manufactures. It symbolizes the merger in 1932 of four previously independent motor vehicles manufactures i.e AUDI DKN HORCH and WANDERER. These companies are the foundation stones of AUDI AG. This company is established by AUGUST HORCH in ZWICKOU on july16‚ 1909. He couldn’t take again its founder’s name for reason of fair trade. Horch found a new name by translating his name‚ which means “hark”
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Translated literally this means "hear the other side or case"." The audi alterarn partem rule is an ancient rule that has existed since the dawn of time.’’ The cardinal principle that no man is to be judged without being heard was known to the Greeks‚ as can be gleaned from old inscribed-upon images in places where justice was administered.13 The application of the audi alteram partern rule‚ as is the case with many other concepts‚ has been eclectic‚14 but it developed certain nuances in
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SEGMENTATION‚ TARGETING AND POSITIONING of Yamaha Fz-s Segmentation - In what way to divide up markets into meaningful customer groups. Which have the common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years
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Nando’s Marketing Strategy: Elliot Gleave > E.G > Example Email ThisBlogThis!Share to TwitterShare to Facebook Dining Cult Rising How Nando’s Cultured Celebrity Endorsement and Subliminal Resonant Enforcement into a winning marketing strategy The Concept: Fast Casual Dining The Cuisine: Market-esq flavoursome fresh The Demand: Greater than Capacity The Funny Thing: QUEUEING FOR FAST CASUAL The Secret: Cultured Celebrity Endorsement and Subliminal Resonant Enforcement But
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an average rate of 17%. Currently contributing to around 5% of the GDP‚ this is expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited‚ the largest automobile company in India. Its chairman‚ Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is manufactured totally in India. Its assembled in its two factories atPantnagar and at Uttarakhand and also
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adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario‚ a company has to market itself well. Among those marketing strategy applied by the companies‚ one is STP (segmentation‚ targeting‚ positioning) ANALYSIS. Here‚ STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches‚ the company’s product attract the classes and masses both
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STP implementation by Android (OS) What is an Android? * Android in an open source ‚ Linux based mobile operating system * The good thing android being open source is the speed of development and community contributions to the advancement of the operating system * Android market has more than 5‚00‚000 apps The Android story STP-a three step process I. Segmentation: Segmentation involves finding out different segments of consumers with different needs exist. Keeping in view the
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