SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ’face’ is more than just a marketing strategy to increase sales or gain market share‚ it is a decision that can change the future of the brand forever. Choice of the celebrity‚ hence‚ is of utmost importance and is usually done based on many different parameters - appeal‚ looks‚ popularity or even just a fantasy figure to endorse a brand. In today’s
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Why are celebrities picked on? Why do most of them get dragged down into negativity when they’re really trying to be a good influence on kids today? Celebrities in every way should be treated like heroes in every way just like any other person can be. Most celebrities get treated like criminals why is that? Why is it that they as human beings get tossed down the line like any normal person it’s not only unfair but completely disrespectful and wrong but most of them have to be tolerable they have
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Connecting with Celebrities: Celebrity Endorsement‚ Brand Meaning‚ and Self-Brand Connections Jennifer Edson Escalas James R. Bettman* *Jennifer Edson Escalas is an Associate Professor of Management at the Owen Graduate School of Management‚ Vanderbilt University‚ Nashville‚ TN‚ 37203‚ (615) 322-3493‚ fax (615) 3437177‚ e-mail: jennifer.escalas@owen.vanderbilt.edu. James R. Bettman is the Burlington Industries Professor at the Fuqua School of Business‚ Duke University‚ Durham NC 27708-0120
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Celebrity spokesperson (through endorsement advertising) Ufone always hire endorsers in groups which are celebrity and non celebrity * Faisal Qureshi * Adeel Hashmi * Mikaal Zulfiqar * Waseem Akram * Ali Gul Pir (singer) * Meera * Jia Ali * Veena malik Events (through sponsorship) * Ufone Sponsors LUMS Special Olympics 2012 Ufone in collaboration with LUMS Community Service Society and Special Olympics recently held Special Olympics 2012 in LUMS. The aim was
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What is celebrity endorsement? Defining a ’Celebrity’ Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed‚ it can be said that within a corresponding social group‚ celebrities generally differ from the social norm and enjoy a high degree of public awareness. Celebrity endorsement
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The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above all be credible. In an era obsessed with celebrities‚ it is no
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the Queen; we follow them‚ we love them. But has our obsession with celebrities gone too far? So ask yourself: why are we “infected” with this viral disease? Does celebrity worship syndrome affect us? What type of celebrity do we classify as a one we would follow? Why has the Twitter revolution changed our views of celebrities? And most importantly‚ who do we blame for our addictive behaviour? We must turn away from our celebrity driven life and be our own mind controllers. So why are we “infected”
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Behaviour on Celebrity Endorsement and Brand Building of Automobile Industry in Tamil Nadu‚ India Annadurai Pughazhendi Research Scholar ‚ PSG Institute of Management (PSG College of Technology) Coimbatore‚ India D. Sudharani Ravindran Professor‚ PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Abstract The study aims to investigate “Consumer buying behaviour on celebrity endorsement and brand building in automobile industry”. This study is celebrity endorsement
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Introduction Each celebrity is an individual human that has achieved public recognition for a reason; this can be due to their creative talent or based on sporting event (Iqani‚ 2012: 84). Despite their achievement‚ another factor that succeed in captivating the public’s attention is through their body shape. Often‚ people amazed by celebrity’s body from magazine cover when in fact it is all about image manipulation. Celebrities are human too‚ not all of them have a perfect shape. Through magazine
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