APPLE MACBOOK MARKET POSITIONING Zainabid Munir Akber INTRODUCTION This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing‚ target marketing‚ buyer behaviour‚ product strategy and how the company has enhanced the product over the years. INTRODUCTION TO MARKETING & POSITIONING The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming
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me: Intel Core 2 Duo Processor Speed: 2.4 GHz Number of Processors: 1 Total Number of Cores: 2 L2 Cache: 3 MB Memory: 2 GB Bus Speed: 1.07 GHz Boot ROM Version: MB71.0039.B0E SMC Version (system): 1.60f6 Serial Number (system): 451480N7F5W Hardware UUID: 027868C9-59DA-50CA-A0C5-FB95F1A5AECB Sudden Motion Sensor: State: Enabledme: Intel Core 2 Duo Processor Speed: 2.4 GHz Number of Processors: 1 Total Number of Cores: 2 L2 Cache: 3 MB Memory: 2 GB
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Apple has long been known for quality products that sometimes stretch what a consumer considers a fair price. This fact continues with Apples line of premium notebook computers‚ the MacBook Pro. Although many people feel that Apple overcharges for their notebooks‚ they must understand that it is hand built and made for power users. This is not a budget notebook. The Apple MacBook Pro with Retina display has truly been atop of the competition for quite some time now. This is thanks to Mac’s easy to
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Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. To help them in this process‚ they need to analyse and break down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city
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Analysis of Apple’s MacBook Pro Submitted By Mohammad Imran Hossain 30082710 Submitted To Terry Xue Lecturer of Marketing 1. INTRODUCTION MacBook Pro (Early 2011) The MacBook Pro is a line of Macintosh portable computers launched for the first time in January 2006 by Apple Inc. It swapped the PowerBook G4 and after the iMac it was the second model to be announced in the Apple–Intel transition. Positioned at the high end of the MacBook family‚ the MacBook Pro is currently produced
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Or maybe I was born that way. But now I’ve learned that materialistic goods don’t add much happiness to our lives. I used to think that owning a Retina Macbook Pro would make me so much happier than having my two-year-old laptop. So I worked really hard and saved up some money until I could finally afford to
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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