Ever been in a computer store and a guy in a nice dress coat with Khaki pants and leather Gucci shoes on, walk and just chuckles at you because you are looking at a Windows PC? Well, chances are that it was either a Mac user. "Mac user interviewed and self-admitted as filling cool, artsy, higher in the social society, and often harassed PC owners trying to get them to switch”. (Firmin 2) If one wants to get more value for their money then they will want to look at nothing else but PC. If one was to take the money that a Mac owner spent and upgrade a PC with the same amount, they would have a much better system than the Mac owner. Macs hardware is well built and appealing but is expensive. Most of their laptops have SATA hard drives which are fast but are short on memory and don't come with DVD players or HDMI ports and the batteries are not removable. PCs on the other hand plenty of design, specification, and price options. Hardware for PC runs from topnotch to trash, with the prices matching the quality.…
Apple pursues a differentiation strategy since it started in 1976. Only one time they offered a computer aiming for the mass market, but soon came back to their differentiation strategy. This differentiation strategy was at one point supported by a strong promotion campaign, with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Apple has always been a very innovative PC manufacturer. Through excellent R&D, Apple always managed to launch PC innovations on the market. Although the products sometimes showed weaknesses, the innovative role still gave Apple a lot of attention. Apple designed its products typically from scratch, using unique chips, disk drives and monitors. This created a high value image of the Apple PCs and made the customers ‘love’ their Macs. These loyal customers allowed Apple to charge premium prices for their products.…
The 13-inch MacBook is the most liked laptop by the experts. It simply has everything most users need and want in design so superb that it’s now a modern icon. It has 12 hours plus battery life. The air keeps its 13-inch screen at just 1,440 by 900 pixels, which is somewhat low-resolution compared to its rivals and especially the 13-inch MacBook Pro. Airs screen probably saves both battery life and cost, and it’s still fantastic. The speakers sound…
One reason a Mac is often chosen over a PC is because of the price difference. Many people that set out to buy a brand new laptop want good quality. Good quality is often misinterpreted for a high price. While high price does not mean good quality, more than likely consumers that invest a decent amount of money into their laptops get what they have paid for. A Macbook generally is priced around $995 to $999. It is often called the $1,000 dollar laptop. Apple recently updated the Macbooks by adding more memory, redesigning the outside, and making it have a larger screen while keeping the price the same and at the $999. Getting an update without upping the price has got many consumers attentions and there is a hope that consumers truly are getting what they pay for.…
A recent article on “Why do we still prefer Apple products” clearly shows us that their products are perceived as easier to use. Although there are many choices as to which brand a consumer can buy product from, people still flock to Apple for many different reasons. Brand loyalty, quality products and unique marketing tactics are all still reasons why Apple continues to dominate the market for tech products at the moment [Vincent Raja]. Light weight, portability, user friendly are some of the features which makes people to use more of Apple products than any other brand.…
The Mac book Pro will give you more performance than you will know what to do with. If you are looking for a computer that is fast a lightening (literally), then there is no other option I have been having my laptop for about three years now, and it runs just like the first day I got it. Now that is amazing, thanks to Mac’s Intel Core i5 processor! Considering PC’s like to crash on you are run slower than your grandmother walks after the first year of ownership. Its extra long battery life of up to 7.5 hours is excellent, because wants the point of having a portable computer if you have to keep it plugged in all the time. It defeats the purpose and you might as well buy a desktop. The hardware on the Mac is built to last, and if you need a buddy you can rely on, I wouldn’t choose any other option, but this laptop.…
We all know that Macintoshes are more expensive than PCs, right? Not entirely: It is more correctly said that Macs are more competitive in some price ranges configurations than in others. At the low end, the PC is less expensive than the Macif you can do without Macs multimedia and connectivity capabilities, but more expensive if you can 't do without them. However, at the high end, the design focus is on multimedia processes and this is where the PCs just aren 't competitive from both hardware or cost perspectives. Apple does not charge for client access rights onto a server, whereas Microsoft charges $3,295 for a 25-user license. Persons in the market for a computer for a specific use are, more often than not, craving quality. People will continuously pay much more for quality, reliability, and a better experience all together.…
In the world of computers, the choice of systems can be a complicated one. There are two competitors out there, PCs and Macs. Everyone has their own opinion on which is better, and there are many die-hard fans in each camp. The truth is, PC's are far more popular, and for good reasons, yet the Mac system is actually the more durable and useful of the two.…
The MacBook’s graphic and processor are Intel Core Duo processor and 945GM chipset, with Intel's GMA 950 integrated graphics on a 667 MHz front side bus.This is the old MacBook. On the other hand, the freshly-redesigned Inspiron 14 has the features consumer use every day, weighs less than 5 lbs and has the quality you’ve come to expect from Dell. The Dell Inspiron notebook’s graphic and processor are Intel Core i3 processor and ATI Mobility Radeon™ HD 530v - 512MB for the graphic. This is truly better than the previous version of MacBook but the latest revisions of the MacBook were upgraded with the more powerful Nvidia GeForce 9400M.…
This brings us to the next key point of comparison, customization. Macs have never been known for their ability to be customized. This is one of the weakest points in the battle of Macs against PC’s. The only points of customization when it comes to Macs are from the point of ordering the system whether you want a bigger hard drive or more RAM. This part is one of the biggest…
Apple’s golden years were marked between 1986-1991 because of the company’s ability to manufacture both hardware and software. In this way, Apple was able to control all aspects of its computers, offering a complete desktop solution that allowed customers to “plug and play.” Huge profitability in this industry in the last 20 years came as a result of strategic manufacturing solutions along with the ability to manufacture and sell integrated and complicated systems. In this way, computer manufacturers are able to obtain huge profits because they are able to change premium prices, thus cornering global market shares. For example, the Apple I series, by 1990, was selling well in the education market and the Mac dominated the desktop publishing segment, generating high profitability margins.…
When Steve Jobs launched the iMac in 1998, he was quoted as saying, "these new product lines give people what they want most, a lightning fast laptop and a striking new consumer Macintosh." Is Jobs correct in this assessment? Is speed, look, and brand really the main drivers for consumers? Did Jobs' strategy to capture market share in the personal computer industry focus on the right aspects? This paper will venture to say no and suggest the following alternative strategy: Apple should build a new business in "Wintel" PCs, while continuing to sell Macs to the design and publishing segment of the market. In order to support this conclusion, Apple's competitive advantages and industry forces must be analyzed.…
The big discussion topic on the market is if computer users prefer Macintosh or PC brand computers better. Macintosh is a line of computers made and distributed by Apple Inc. It is a vertical integration model that was created to run its own operating system that is pre-installed on the Macs. PC’s or personal computers are a more general-purpose computer that has no intervening computer operator. They are made for the individual that wants to operate it themselves and purchase or pick the software that is wanted on the computer. Macintosh computers are only sold through Apple Inc., while PC’s are made and distributed through many companies such as: Dell, HP, Toshiba, Sony, Samsung, and Asus.…
Intel and AMD produces processors chips, these can range in the number of cores; 1, 2, 4, 6, 8 and 10, and speeds of 1 GHz to 4 GHz, currently both companies offer a total of 70 different processors for PCs. Most PCs come with a standard of 8 GB of memory, for higher end systems 16 GB or 32 GB can be ordered in the system. Currently there two manufactures of video cards Nvidia and AMD, between both of them they offer fifteen different choices in video cards for the PC. The variety of components for the PC is astounding, types of processor, the amount of memory, and the types of video card are limited when purchasing a Mac. Out of the five systems offered, the choices are limited to only nine different Intel processors, ranging in speed from 1.6 GHz to 3.3 GHz. With memory all but one system comes with 16 GB, this is more than the standard PC comes with, the most costly Mac has 64 GB of memory. Video cards are also limited when purchasing a Mac, only four versions of video cards are…
Whether to buy a Macintosh or a Personal Computer is the question in the minds of millions who are looking to buy a new computer. To choose between the two is similar to choosing whether to buy apples or oranges. The main difference between Macs and PCs is the operating system that each runs; the most recent operating system release for Macs is Mac OS X Leopard and for PCs it is Microsoft Windows Vista. Also another difference between Macs and PCs is what parts are used and who makes them. By comparing and contrasting Macs and PCs one can become one can become more knowledgeable in the area of computers.…