|CHAPTER ONE | | | |INTRODUCTION | Introduction The coca-cola company is the world largest beverage company. In Bangladesh the coca-cola company is a non-alcoholic beverages
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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Cocola Food Products Ltd.‚ one of the leading food products manufacturers in Bangladesh started its journey in 1973 with a vision to improve the standard of food habit of the consumers by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such
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Product: As our selective Company or product or brand‚ we have chosen Coca-Cola brand for our presentation and report paper work which is the most popular global soft drinks brand. There are many brands in beverages world such as Coca cola‚ Pepsi‚ Nescafe‚ Mountain Dew etc. A liquid to consume‚ excluding water‚ specially prepared for human consumption like coffee‚ juice are known as beverage or soft drinks. COCA-COLA: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants
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The main ethical issue Starbucks is faced with‚ is their strategy of expanding their company. Known as clustering‚ Starbucks attempts to open as many locations around the globe as possible‚ often leading to many locations on one street. This method has many ethical issues‚ the main one concerning smaller coffee shops. Locally owned coffee shops tend to go out of business and bankrupt because of the many Starbucks locations in the vicinity. Starbucks main policy is customer service. With prospective
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Case Study: “Coca-Cola crisis in Belgium” 1. How could the Belgian problem have damaged the Coca-Cola image? Coca-Cola incurred in a very sensitive crisis intensified by the fact that a “mass hysteria” was still spread in Belgium‚ after the Chickengate scandal. This explained the overreaction of the Belgian Government. Besides‚ the fact that children were affected‚ meant that parents were also being concerned‚ and hence that the crisis emotionally affected more people than other crisis.
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Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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difference. The vision of the Company states what the Company aims at achieving. The Company has an emphasis on the customers‚ partners‚ portfolio‚ profit making and productivity of the Company (Foster‚ 2008). The Company uses a multi-divisional matrix because of its huge size and scope of operation. Coca-Cola Company has many International staffs in the separate International Divisions that it owns. They are all isolated from the main head office as they are located in Africa‚ Europe‚ Pacific‚
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BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the project report under my supervision from 4th of jan. to 10th april2010. Date: Signature of the student Place: Pune
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