Project on Cocacola

Only available on StudyMode
  • Download(s) : 242
  • Published : April 25, 2010
Open Document
Text Preview
A

PROJECT REPORT ON

CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS

[pic]

JAN.-MAR.2010

By

MD.TAOSEEF QURAISHI

REPORT

Submitted to

BHARATI VIDYAPEETH UNIVERSITY

In partial fulfillment of the requirements

For the award of the DEGREE of MBA

Bharati vidyapeeth University, PUNE

Bonafide Certificate

Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI, who carried out the project report under my supervision from 4th of jan. to 10th april2010.

Date:Signature of the student

Place: Pune

Declaration

I hereby declare that the project report entitled “CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS”. Submitted in partial fulfilment of the requirement for Post Graduate diploma in RETAIL MANAGEMENT, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes.

Place:Pune
Date
MD.TAOSEEF QURAISHI

PREFACE

Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good quality products and excellent taste and services which further attract and add a golden opportunity for huge sales.

This also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming next financial year.

This survey report introduces study of consumer’s preferences for COCA COLA. After going through a detail analysis of market behavior and future prospect, it may also provide an opportunity to COCA COLA to frame a good future plan to satisfy maximum needs of the customers and established its guiding role in the market of pune city in particular and through out the country as a whole. The study report will also provide an opportunity to delineate its market potential business areas, products & services are to be offered by the company to the customers.

This study report also provides the various factors affecting the services. Marketing Division of COCA COLA has to keep in mind various factors specially while preparing a plan for marketing its product or services. Detail description along with analysis of surveyed data is being presented in this report

CONTENTS

Objectives of the study…………………………………….7 Executive summary ……………………………………….8 Chapter-1 Introduction…………………………………………........(9-) 1.1 An overview of soft drink industries…………………11 1.2 Factors for success of soft drink industries…………..14 1.3 Company profile……………………………………….15 1.3.1Core brands………………………………………...15 1.3.2brand in indian origin……………………………..16 1.3.3advertisements and punchlines of cocacola………17 1.3.4fabulous facts about coke………………………….18 1.4history of coke…………………………………………...19 1.5history in india…………………………………………..20 1.6competitors of coke……………………………………...21 Chapter-2product profile & 4p’s……………………………………..(23-) 2.1product…………………………………………………….24 2.2price………………………………………………………..25 2.3place………………………………………………………..27 2.4promotion………………………………………………….28 Chapter-3marketing strategies of coke……………………………….(29-) 3.1strategies adopted by coke &pepsi……………………….29 3.2pepsi vs. coke………………………………………………31 3.3pepsi and coke’s market share in india………………….32 3.4the cola wars……………………………………………….33 3.5Advertising history and commercials…………………….34...
tracking img