Cocacola Company

Topics: Coca-Cola, The Coca-Cola Company, Diet Coke Pages: 4 (1117 words) Published: April 21, 2013
The Coca-Cola Company
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The Coca-Cola Company
The Coca-Cola Company deals with the manufacture of beverages that are non-alcoholic. The Coca-Cola Company has over four hundred brands in many countries of the world. The Company is responsible for manufacturing, distribution and marketing of the beverage product. It uses a franchised system of distribution where the concentrated syrup is sold to bottlers that are in most countries (Coca Cola Company & Quality Information Publishers, 2007). The refreshment Company is Centralized with Human Resource staff that are highly experienced. Centralization in the company helps improve employee’s relation and benefits the consultants (Hays, 2004). The Coca-Cola Company has a mission of refreshing the world, inspiring moments of optimism and creating value as well as making a difference. The vision of the Company states what the Company aims at achieving. The Company has an emphasis on the customers, partners, portfolio, profit making and productivity of the Company (Foster, 2008). The Company uses a multi-divisional matrix because of its huge size and scope of operation. Coca-Cola Company has many International staffs in the separate International Divisions that it owns. They are all isolated from the main head office as they are located in Africa, Europe, Pacific, Latin and North America. These divisions are further divided according to the geographical location. This is crucial since it helps in decision making at the local level of the region (Isdell & Beasley, D, 2011). When decisions about the Company product are made at the local level, the Coca-Cola Company is able to change with the demands in the market. Such an organizational structure is effective for a big Company. Coca-Cola Company has close-fitting operations that are operated from the head office. The organizational structure of Coca-Cola Company is aimed at meeting the sensitivity of the market in the region where the Company...
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