ERP CASE STUDY ON SONY CORPORATION HISTORY OF SONY * Akio Morita and Masaru Ibuka started ‘Tokyo Telecommunications Engineering’ on May 7‚ 1946 with its headquartered in Minato‚ Tokyo Japan. * The company produced the Japanese first tape recorder in 1950. * In 1952‚ Ibuka traveled to United States and heard about Bell Laboratory invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching
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Masaru Ibuka and Akio Morita as "Tokyo Tsushin Kogyo" which was then changed to Sony Corporation in 1958. Both Ibuka and Morita were keenly aware of the need to differentiate themselves from larger‚ more established competitors to avoid direct competition with them. The two had the goal to continuously develop innovative and "cutting edge" products. Since the beginning‚ the Sony Corporation strove to create innovative products that had strong commercial appeal. Ibuka and Morita instilled the understanding
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Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
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Communications (formerly Sony Ericsson)‚ and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world‚ after Samsung Electronics and LG Electronics. The founder of Sony is Akio Morita and Masaru Ibuka. They have their companies based all around the world. They made a net income of 458million this year. This is a miniscule amount compared to what they usually make being of a major loss they have recently suffered and are still
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Thinking Broadly about Innovation Samsung is well known for its technological innovations‚ and Samsung Corning is no exception. The company‚ a joint venture between Samsung and Corning of the U.S.‚ is a leader in core electronic materials and manufactures differentiated products for fl at panel displays. We produce high-defi nition PDP fi lters‚ ITO targets and ultra-slim CRT glass‚ and are constantly developing next generation materials and components. These state-of-the-art products
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them selves by a fountain‚ a key place of setting. Fountain shows a lot of importance in the story. ‘‘Mishima Yukio is arguably still the most famous writer modern Japan has produced’’ (Enotes 1). Akio‚ the main character‚ starts off the story carrying his girlfriend through the rain in a sack. Akio is the protagonist of the story finds him self in a bit of a predicament towards the end the story but the fountain fixes every thing. “He has contrived a plan much like an engineer might plot the dimensions
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Akio Toyoda is the current CEO of Toyota. He is the grandson of the founder of Toyota‚ Kiichiro Toyota. After working every phase of the company’s operation‚ Akio Toyoda took over the position of President of Toyota Motor Corporation in June of 2009. In the past few years Toyota has faced various challenges; recall crisis‚ pressure to move production overseas‚ and tsunami floods. Regardless of the challenges‚ Akio Toyoda was able to adapt and move the Toyota Company forward. This success is as a
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Appendices B – Sony History 28 Appendices D – sticking dots description 36 Introduction SONY Corporation is a global manufacturer of audio‚ video‚ communications and information technology products for consumer and professional markets. Mr. Akio Morita and Mr.
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1.1 Sony’s fate through the 1990s has been characterised by grave vagaries of events in its fifty years of operation. Enormous successes from 1946 has been attributed to the collaborative venture between Masaru Ibuka and Akio Morita whom due to health issues had to retire from the scene for another generation of management. Diversification into the US saw Sony’s biggest demise in the year 1995 to the tune of US$3.3 Billion. Sony’s conglomerate incorporation of multimedia facilities
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Introduction In times where globalization and increase in business competition are constantly evolving‚ organizations scatter to look for the best outstanding effective leaders to represent their company. An effective leadership is the backbone of an organization. The success and failure of a company depends highly on the attributes effective leaders bring into the company. Effective leaders are not made celebrities overnight instead; they go through a series of transformation. Leaders go through
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