Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing‚ the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity‚ sales promotion‚ advertising‚ direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers
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1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
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1.0 Executive Summary McDonald’s marketing plan is designed to complement the business plan‚ but is also a way for company officers to get a handle on the external and internal factors that will influence the company’s success in the Myanmar market. This is the first entry for Myanmar market. McDonalds follows different Political and Legal factors such as environmental certification‚ Tax regulation‚ etc. with latest Technology for preparing its products. They have continued to build on their
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Bibliography: Sources of theories: Kotler Philip & Keller Kevin Lane‚ 2006‚ MArketing Management 12th edition‚ New Jersey
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Segmentation‚ targeting and positioning – achieving a successful Marketing Mix. Creating and planning our own business we have to remember that the business is composed of variety of things which support one another. Our goal should be preparing a good marketing strategy which is a part of general strategy of our business. The marketing strategy contains segmentation‚ targeting and positioning what is a plan how our company will work in chosen market to gain our goals. Segmentation‚ targeting and
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can make it more expensive because it is not just the basic marks and Spencer product. Promotion Marks and Spencer tend to promote ladies fashion mainly on Television and on their website. They also advertise on billboards etc. 2. Promotion mix on Marks and Spencer Food • Large banners in-store • Billboards- images/description • TV: Relaxing music • Suggestive‚ Appealing‚ product detail (exclusive) no price‚ mentioned‚ see the actual product- very product centred. • Food bags: Now long
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UNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚
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Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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