Marketing Analysis
1.0 Executive Summary
McDonald’s marketing plan is designed to complement the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company’s success in the Myanmar market. This is the first entry for Myanmar market. McDonalds follows different Political and Legal factors such as environmental certification, Tax regulation, etc. with latest Technology for preparing its products. They have continued to build on their success as a trusted global consumer brand and grow their business by creating outstanding restaurant experiences for their customers.
Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said, the combined management experience, and synergy between the goals of the franchisor and the company's goals will lead to the long-term success of our franchise.
2.0 Situation Analysis
McDonalds has to get a chance for pioneer market player in Myanmar. To gain market share in this current condition of Myanmar, McDonalds must carefully target specific target segments with valued features and plan for a next generation product to keep brand momentum going.
McDonalds goes as Quick Service Restaurant that resides somewhere between a fast food restaurant FFR and a sit down restaurant. People adjust to paying a little more than they would for typical fast food. While the differentiation between QSR’s and the traditional fast food may be transparent to most consumers.
2.1 Market Summary
McDonald’s market consists of consumers who prefer to eat fast food because of busy life style. Specific segments being targeted during the first year include tourists, downtown workers and students. Tourists make up the largest segment of our target
McDonald’s marketing plan is designed to complement the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company’s success in the Myanmar market. This is the first entry for Myanmar market. McDonalds follows different Political and Legal factors such as environmental certification, Tax regulation, etc. with latest Technology for preparing its products. They have continued to build on their success as a trusted global consumer brand and grow their business by creating outstanding restaurant experiences for their customers.
Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said, the combined management experience, and synergy between the goals of the franchisor and the company's goals will lead to the long-term success of our franchise.
2.0 Situation Analysis
McDonalds has to get a chance for pioneer market player in Myanmar. To gain market share in this current condition of Myanmar, McDonalds must carefully target specific target segments with valued features and plan for a next generation product to keep brand momentum going.
McDonalds goes as Quick Service Restaurant that resides somewhere between a fast food restaurant FFR and a sit down restaurant. People adjust to paying a little more than they would for typical fast food. While the differentiation between QSR’s and the traditional fast food may be transparent to most consumers.
2.1 Market Summary
McDonald’s market consists of consumers who prefer to eat fast food because of busy life style. Specific segments being targeted during the first year include tourists, downtown workers and students. Tourists make up the largest segment of our target