RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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ARTICLE IN PRESS Journal of Rural Studies 22 (2006) 117–128 www.elsevier.com/locate/jrurstud Re-conceptualising rural resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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WHISTLING WOODS TOURS AND TRAVELS ‘RURAL INDIA…Pure. Natural. Unspoiled. The way life should be…’ About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending
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it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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Summary on Financial Literacy Financial inclusion in rural communities has become the focus of increased attention in recent years. There have been a number of financial literacy training programs and efforts to enhance participation in the formal financial sector by rural households. In this paper we describe the simply design process‚ result and general observation i.e. Financial Literacy for community based micro-finance institution in rural India. Financial stability and financial inclusion is
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THE RURAL CHALLENGE: EMPOWERING RURAL COMMUNITIES TO ACHIEVE GROWTH & SUSTAINABILITY. ABOUT US: The Chairpersons of the Kerry Executives of the Irish Rural Dwellers Association‚ the Irish Farmers Association and the Gaelic Athletic Association have engaged in a study of the challenges facing rural Kerry and are calling for the establishment of a forum‚ which will enter into dialogue with the relevant government departments with a view to maintaining and supporting rural communities
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[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
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Rural Credit in 20th Century India An Overview of History and Perspectives Mihir Shah‚ Rangu Rao and P.S. Vijay Shankar This brief overview of rural credit in 20th century India finds a remarkable continuity in the problems faced by the poor throughout this period. These include dependence on usurious moneylenders and the operation of a deeply exploitative grid of interlocked‚ imperfect markets. We articulate the theoretical and historical case for nationalisation of banks and provide evidence
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