tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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RURAL BANKING IN INDIA Introduction Rural banking in India has been the subject of study Survey Committee Report in 1954‚ literally thousand of reports have examined and investigated the problems relating to the credit delivery for agriculture and rural area. Latest magnum opus on the subject is the National Agricultural Credit Review report 2000. The Expert Committee on Rural Credit (Chairman: Professor V.S.Vyas) submitted its report in 2002.One
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\ EVALUATION / IMPACT ASSESSMENT OF “RURAL SPORTS PROGRAMME” CENTRE FOR MARKET RESEARCH & SOCIAL DEVELOPMENT 198‚ PAGE ABBREVIATIONS EXECUTIVE SUMMARY 1 BACKGROUND 1-10 2 METHODOLOGY 11-17 3 PROFILE OF RESPONDENTS 18-26 4 AWARENESS 27-33 5 ORGANIZATION & REGULARITY OF EVENTS 34-50 6 SUPPORT & RECOGNIZATION OF SPORT PERSONS 51-74 7 INFRASTRUCTURE & BUDGET 75-96 8 SUCCESS & FAILURES 97-108 9 CONCLUSION & RECOMMENDATION
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an opportunity‚ and a key part of his job is helping IBM executives and employees work together in a way that transforms their cultural differences into a critical business strength. As he Ted Childs oversees IBM’s efforts to build competitive advantage by capitalizing on the benefits of a diverse workforce.
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Factors influencing recruitment and retention of registered nurses across rural Australia Rural Australia is characterised by having a largely industry driven economy‚ being geographically diverse‚ climatically extreme and having a low population density (Rural Health Review 2001; Kidd et al. 2012). Rural Australians are an ageing population‚ with a higher incidence of chronic disease‚ drug and alcohol dependency and a greater proportion of Aboriginal Australians than metropolitan Australia (Blue
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Rural Retail Banking in India: 2020 Faculty Contributor : Jayadev M.‚ Associate Professor and Roger Moser‚ Visiting Faculty Student Contributors : Madhulika Kaul and Charvi Tandon Financial inclusion is seen as one of the means for overall economic development of a country. The growth of the rural retail banking industry fosters financial inclusion by providing financial products and services to people in the farthest reaches of the country. In India‚ even now the rural areas lack access to
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A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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Research Abstracts on Rural Development DWCRA Nair‚ Tara S. (2000). Towards mainstreaming poor women in development : the DWCRA experience in Gujarat. Ahmedabad : Gujarat Institute of Development Research. 72 p. Key Words : 1.RURAL DEVELOPMENT 2.DWCRA 3.POOR WOMEN 4.RURAL WOMEN 5.MAINSTREAMING WOMEN 6.ROLE OF NGOS 7.ROLE OF VOLUNTARY ORGANIZATIONS 8.PROBLEMS OF RURAL WOMEN 9.INCOME GENERATION 10.SELF HELP GROUPS. Abstract : During the Sixth Five Year Plan period (1982-83)‚ development
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It was mentioned that hands on leadership as much more appreciated in rural areas as opposed to the urban areas. Leaders were perceived to perform the entire task that is expected to be performed by the staff or consumers. Hence leaders needed to be in leading from the centre and not from the front line. Emotional intelligence was considered as another area where urban and rural leadership differed. In the rural area‚ leaders were expected to address all the emotional issues of the staff along with
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DEFINITION OF RURAL SOCIOLOGY According to A.R. Desai‚ “The prime objective of Rural Sociology should be to make a systematic‚ scientific and comprehensive study of the rural social organisation‚ of its structure function and objective tendencies of development and on the basis of such a study to discover the laws of is development. Since every science social or natural‚ has for its aim the discovery of the hither to hidden laws of development of a domain of nature or society‚ the basic task of Rural Sociology
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