Preview

Rural Marketing

Good Essays
Open Document
Open Document
5432 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Rural Marketing
Research Abstracts on Rural Development
DWCRA
Nair, Tara S. (2000).
Towards mainstreaming poor women in development : the DWCRA experience in Gujarat. Ahmedabad : Gujarat Institute of Development Research. 72 p.
Key Words : 1.RURAL DEVELOPMENT 2.DWCRA 3.POOR WOMEN 4.RURAL WOMEN
5.MAINSTREAMING WOMEN 6.ROLE OF NGOS 7.ROLE OF VOLUNTARY
ORGANIZATIONS 8.PROBLEMS OF RURAL WOMEN 9.INCOME GENERATION 10.SELF
HELP GROUPS.
Abstract : During the Sixth Five Year Plan period (1982-83), development of women and children in rural areas (DWCRA) was launched with the primary objective of focusing attention on women of rural families, living below the poverty line. By the end of VIII Five Year Plan, the scheme had covered about 1.686 million poor women in rural areas. In Gujarat, DWCRA was launched in 1984 in two districts, Ahmedabad and Junagadh, and by VIII Plan period about Rs.74.1 million were spent in the State covering 61,000 poor women organized into 4300 groups. To assess the impact of
DWCRA Programme in Gujarat, partially structured questionnaire and open discussions were held. 91.28% DWCRA members ventured out alone while grazing only, 14.33% women visited district head quarters alone; this showed that women derived as much confidence in the company of fellow women, as in the presence of their husbands or other male relatives. Women were most ignorant about legal matters that concerned the economic sphere – the market site. There was a clear distinction between social and economic domains. About 15% women thought that they participated in important decision making like purchase of assets and sale or borrowing money. About 66% women felt that they did not face any problems. About
33% NGO supported groups chose embroidery as an income generating activity. Only
1.89% women members of NGO supported groups could make it to local political institutions like Gram Sabha or Gram Panchayat. About 27% women knew about the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication Solutions (IMCs) to a market hungry for such services and which is in short supply. Although there are a lot of agencies who give that service in the big cities (metros and tier 1 cities) of India the booming tier 2 cities do not have such agencies. So there is an opportunity to start an Integrated Marketing Communication Solutions providing agency in those cities.…

    • 3831 Words
    • 16 Pages
    Satisfactory Essays
  • Powerful Essays

    Rural Development

    • 6065 Words
    • 25 Pages

    Students’ Research Global Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. 2/No.2…

    • 6065 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    Rural Diversification

    • 513 Words
    • 3 Pages

    In the Lake District, there are a number of ways in which farm diversification has taken place. For example, as the income that farmers receive has decreased, they have to creative new ways to make money. On way of doing this is when their sheep are clipped, although their fleece is poor quality and colour, they can sell it for loft insulation or carpets. Also, the Lake District has become a popular tourist destination and as a result of this, lots of farm diversification has taken place, such as gift shops such as ‘Kirk Allan’s gifts’ and ‘Grasemere Crafts’ in Ambleside. Lots of B&B’s have been created, such as ‘Amber Grove’ and ‘Hillsdale’, and farm parks have been set up too, like ‘Low Sizergh Barn’.…

    • 513 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Rural Urban Market Linkages

    • 17952 Words
    • 72 Pages

    | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside.…

    • 17952 Words
    • 72 Pages
    Powerful Essays
  • Good Essays

    Rural Economy

    • 1508 Words
    • 7 Pages

    There goes Bangladesh’s national anthem. The culture of this subcontinent contributed directly in forming this Bengal as “The land of gold”. Thus cultural practices are prominent and important features of the living style of people in Bangladesh. The debate on life can go on forever without coming to a particular conclusion. Life goes on in a certain way in the rural areas and in another way in urban areas. The life struggle of the people in the rural areas and in the urban areas is very different. That's why it is not really a very good idea to put on some fancy thoughts regarding the rural life sitting in an urbanized atmosphere. It is an imperative to come out of the shell of urbanization and go to the rural areas if someone really wants to understand the rural life.…

    • 1508 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Communities across the United States are enjoying healthier food grown by local farmers; and farmers are reaping better returns and helping to revitalize rural and urban communities by selling close to home instead of through distant markets. Local marketing has expanded beyond farmers’ markets and farmstands, although these are still popular and the number of US farmers’ markets is growing rapidly. New regional supply networks are linking farmers with their customers in innovative ways and taking advantage of opportunities for marketing to institutions such as public schools, hospitals and universities. In the process, they are bringing a host of other benefits to communities within the networks. But significant barriers must be overcome to increase the potential of these new marketing mechanisms and expand them to meet the needs of underserved farmers and customers.…

    • 5118 Words
    • 21 Pages
    Best Essays
  • Good Essays

    Rural Marketing

    • 10432 Words
    • 42 Pages

    Mutha V., (2006), “Optimism to Realism: Strengthening the Indian Agri Supply Chain”, The Icfai University Journal of Supply Chain Management, Vol III, No. 4, 47-58. Viswanadham N, “Can India be the food basket for the world”, Accessed on 22nd October 2010, Available on web link: http://www.isb.edu/faculty/Working_Papers _pdfs/Can_India_be_the_Food_Basket_for_the_ World.pdf Bowonder B.et al, “Developing a Rural Market e-hub: The case study of e-Choupal experience of ITC”, Accessed on 17th November 2010, Available on Web Link: http://planningcommission.nic.in/reports/sereport /ser/stdy_ict/4_e-choupal%20.pdf • Gulati A.et al, “Contract Farming in India: An…

    • 10432 Words
    • 42 Pages
    Good Essays
  • Good Essays

    Modern Technology

    • 764 Words
    • 4 Pages

    The first Indian Prime Minister, Jawaharlal Nehru presented the kushagra nijhara. first five-year plan to the Parliament of India and needed urgent attention.[3] The total planned budget of 2069 crore was allocated to seven broad areas: irrigation and energy (27.2 percent), agriculture and community development (17.4 percent), transport and communications (24 percent), industry (8.4 percent), social services (16.64 percent), land rehabilitation (4.1 percent), and for other sectors and services (2.5 percent).[4] The most important feature of this phase was active role of state in all economic sectors. Such a role was justified at that time because immediately after independence, India was facing basic problems—deficiency of capital and low capacity to save.…

    • 764 Words
    • 4 Pages
    Good Essays
  • Good Essays

    No one in the industry has made efforts to educate people on gold. Also unfortunately the practices are not transparent. Goldplus decided to own the education program and bring transparency in the business. Gold plus adopted a new innovative…

    • 1322 Words
    • 6 Pages
    Good Essays
  • Good Essays

    2. Impact of Inflation: The expenditure of FMCG in the consumer's wallet is coming down year on year. This is leading to low sensitivity with price increases. ALmost a decade back people use to downtrade from expensive brands to value for money ones. But now the trend is changing. Consumer are not switching to cheaper substitutes. Rather companies have come with lower quantity SKUs and make consumers switch from higher to lower SKUs and not from premium to popular brands (like Dove to Lux International). Just to give you an example, Henkel instead of increasing the price of their Henkwl detergent from Rs. 46 to Rs. 50, they have launched a new SKU of 400gms for Rs. 40. During the time of inflation, people shift to sachets of their brands. Sales numbers of FMCG companies are quite robust.…

    • 776 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany, Japan, Spain, and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops, feeding the electricity into the grid through two way meters and enjoying the benefits of net metered electricity bills at the end of the month. Of the total reported 25 lakh homes worldwide that use solar home systems today, about 3.6 lakhs are in India, second only to China which has 4 lakh solar home system users. Though this figure looks good the actual situation is very scary.…

    • 1169 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Rural Marketing

    • 1592 Words
    • 7 Pages

    1892 - A humble genesis was made to manufacture biscuits in a small house in Central Calcutta, with an investment of Rs.295.…

    • 1592 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Rural Market

    • 27785 Words
    • 174 Pages

    ISSN 1020-7317 4 Marketing Extension Guide Planning and designing RURAL MARKETS For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact: Agricultural Marketing Group Agricultural Support Systems Division Food and Agriculture Organization of the United Nations Viale delle Terme di Caracalla 00100 Rome, Italy Fax: (+39)-06 57056850 E-mail: AGS-Registry@fao.org http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket.html 4 Marketing Extension Guide Planning and designing RURAL MARKETS by John Tracey-White FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome 2003 The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders.…

    • 27785 Words
    • 174 Pages
    Powerful Essays
  • Satisfactory Essays

    Arong

    • 365 Words
    • 2 Pages

    Empowering destitute rural women by providing opportunities for employment and income generation . Ensuring commercial success of the enterprise of women producers. Reviving traditional skills of rural artisans.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The first Indian Prime Minister, Jawaharlal Nehru presented the first five-year plan to the Parliament of India on December 8, 1951.This plan was based on the Harrod-Domar model. The plan addressed, mainly, the agrarian sector, including investments in dams and irrigation. The agricultural sector was hit hardest by the partition of India and needed urgent attention.[3] The total planned budget of 2069 crore was allocated to seven broad areas: irrigation and energy (27.2 percent), agriculture and community development (17.4 percent), transport and communications (24 percent), industry (8.4 percent), social services (16.64 percent), land rehabilitation (4.1 percent), and for other sectors and services (2.5 percent).[4] The most important feature of this phase was active role of state in all economic sectors. Such a role was justified at that time because immediately after independence, India was facing basic problems—deficiency of capital and low capacity to save.…

    • 3059 Words
    • 13 Pages
    Good Essays