separately. Perhaps the ’go’ decision is the easiest to justify upon examination of the case facts. Hence as an exercise‚ it is necessary to thoroughly analyze other alternatives. Solution: [Acer had moved into China the very next year the case study was prepared in 1998‚ i.e.‚ in 1999 under the stewardship of Gianfranco Lanci as the director of the company and J. T. Wang‚ the chairman and chief executive] The "GO" Approach * The most important reason for moving into China could be the huge lucrative
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The Acer Group Acer global mission statement “fresh technology enjoyed by everyone‚ everywhere”. The Acer group allied with other companies is globally one of the largest Manufacturers for PC‚ computer parts. Mobile computers‚ network server components etc... Starting in Taiwan‚ Acer was the market leader in thirteen countries around the world and ranked top five in thirty countries globally. With more than 120 enterprises in 44 countries‚ supporting dealers and distributers over 100 countries
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This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the difficulties faced by an Asian company in expanding internationally and how Acer has overcome these with innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored. In the early 80’s the SWOT analysis on Acer Company was as follow: Strengths: - Leader on the national market - Low cost structure - Visionary and charismatic
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ACER GROUP’S R&D STRATEGY THE CHINA DECISION Position the PC & Acer’s strategy Back to 1998 ! 12 years old is another age in PC industry ! Internet – Speed Experience using… 56 Kbits modem ! – No ADSL 1st iMac – 1800€ Average PC – – – – – PC Pentium II 333 MHz (x10) Disque Dur 5 Go (x50) 64 Mo de Mémoire (x40) Windows 98 (+4th generation) 1500€ 2 PC Industry : Value Chain & Key Figures Semiconductors • Microprocessor • Memory • WLAN Radio Hardware Components • HDD
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critical Introduction Acer Incorporate is a leading manufacturer of personal computers and notebook computers. The company is into research‚ design‚ development‚ manufacture and distribution of IT products worldwide. The company markets Acer brand products‚ including mobile and desktop personal computers‚ servers and storage‚ LCD monitors‚ projectors‚ high-definition TVs‚ peripherals and e-business solutions throughout the world. The company principally offers its products under four key brands
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market share of 11.3% for leading PC Companies in terms of market share. Acer’s had the leading marketer of Notebook and desktop PCs in greater China. Acer’s posted sales of 11.3% billion which also produces other products such as flat-screen monitors and personal digital assistants. Acer’s was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. In my opinion‚ the divide and conquer with Acer’s means it is easier to handle the little
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paradox figure into Stan Shih’s strategy for China？ Answer：Acer have a good chance to make China as their home market so Acer can capture critical economies of scale that will allow Acer to develop innovative new product for global market. And the other hand‚ Acer can use their image as global brand to building strong home market. 2. Acer is now the world’s second-largest PC Company‚ behind Hewlett-Packard. How can it sustain its growth? Answer: Acer Inc.‚ the world’s second-largest computer vendor
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CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s success
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CH1: ACER INC IN CONSUMER ELECTRONICS 1.1 About Acer: Acer Inc is a Taiwanese manufacturer‚ produce of computers‚ smartphones and peripherals‚ among of the products are forcing on the low- to mid-priced models. Moreover‚ Acer is the world’s fourth-largest PC brand‚ is also the world’s third-largest notebook computer brand‚ has international operations management team‚ a total of 8‚000 employees in worldwide‚ 2012 consolidated revenue of NT $ 4‚295.11 billion‚ and operating net profit of 1.025
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Introduction of Acer Acer ranks as the world’s No. 3 branded PC vendor‚ designing easy‚ dependable IT solutions that empower people to reach their goals and enhance their lives. Established in 1976‚ Acer Inc. employs 5‚300 people in more than 100 countries. Offering a complete range of laptops‚ desktops and peripherals‚ Acer has the right solution for all your home computing needs. Market Acer competes within the PC and peripherals industry providing a personal computing solution for consumers
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