The Acer Group
Acer global mission statement “fresh technology enjoyed by everyone, everywhere”. The Acer group allied with other companies is globally one of the largest Manufacturers for PC, computer parts. Mobile computers, network server components etc... Starting in Taiwan, Acer was the market leader in thirteen countries around the world and ranked top five in thirty countries globally. With more than 120 enterprises in 44 countries, supporting dealers and distributers over 100 countries, 23,000plus employees around the world excl Taiwan, , US$500million operation in OEM manufacturing, Concentrating on the 3E market- education, entertainment, e-commerce with all its abilities Acer truly made itself a Global Organization, in 1997. Working with Acer
Operating independently, yet working together was one of the features of the Acer Group. Decentralization in organization allowed the Acer employees to become responsible in decision making process. The senior management however tried to preserve the concept of “Symbiotic common interest”, assuaging any difference of opinion and consolidating them, and keeping up the centralized core. The Acer group had a long term vision to transform as a high-tech global corporation, hence taking a smart step to enter foreign markets by allying with the local distributors, retailers, suppliers, Managers, labor etc. Every region has its own need in case of electronics; Acer kept up to the local needs and customized their products accordingly. A local touch was achieved by Acer with every person associated with be it the customer or supplier or its own employee. The Acer aimed at expanding its manufacturing globally, by setting 17 plants in different countries. However it faced the difficulty in transportation of the materials or assembled parts due to various custom restrictions in each region. Different countries applied ISO regulations independently. Certain times these made it difficult for the Acer to continue the...
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