MASTER OF BUISINESS ADMINISTRATION ACER CREATING NEW GROWTH Submitted by: STU09971 Course: Strategic Management Tutor: Colin Price Course Coordinator: Hannah Moore Word Count: 3063 Critically evaluate Acer ’s approach to the creation of new growth platforms as a means of achieving sustainable competitive advantage. What do you conclude? In the light of increased competition in the PC industry‚ there is a need to capture and maintain market share‚ not only be profitable
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Introduction of Acer Acer ranks as the world’s No. 3 branded PC vendor‚ designing easy‚ dependable IT solutions that empower people to reach their goals and enhance their lives. Established in 1976‚ Acer Inc. employs 5‚300 people in more than 100 countries. Offering a complete range of laptops‚ desktops and peripherals‚ Acer has the right solution for all your home computing needs. Market Acer competes within the PC and peripherals industry providing a personal computing solution for consumers
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Acer closes in on Dell’s No. 2 PC ranking By Bruce Einhorn‚ BusinessWeek Tuesday‚ January 20‚ 2009 11:33 AM Just a few years ago there was a clear pecking order in the PC industry‚ with Dell at the front and Acer way back in the queue. Dell and its U.S. rival Hewlett-Packard were the clear champions‚ selling far more desktops and laptops than anyone else. Meanwhile‚ little Acer‚ a Taiwanese company that had tried and failed in the 1990s to crack the U.S. market‚ was an also-ran‚ with worldwide
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BenQ: Inspired by Acer (Case Study) Marketing and Management Issues 1. BenQ’s strategy of focusing on fast-growing product lines (flat-panel screens and cell phones) has brought it into direct competition with some of the world’s largest consumer electronics companies including Samsung and Sony. 2. With BenQ’s plan to boost its OBM business‚ its brand management-lineup appears to be modest. BenQ’s top brand executive comes from Acer and its advertising agency is still Leo Burnett‚
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宏碁美國的Aspire專案 I. AAC開發Aspire的影響因素為何? 這是好的新產品開發機會嗎? ➢ Factors: ▪ To prove the add-on value for independent RBU to lead the product plan. ▪ The booming of internet‚ audio/video‚ and communication technology in 1994 created the potential opportunity of multimedia home PC. ▪ The ambition for Stan Shih to develop global brand. ➢ Good opportunity? ▪ Market demand -- yes. ▪ Organization
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I. Introduction Acer is a Taiwanese computer technology and electronics corporation. It manufactures desktops and laptop PCs‚ personal digital‚ servers‚ storage devices‚ displays‚ smart phones‚ and peripherals. Since the company was considered to be of low value of manufacturing company‚ from the early 2000s Acer has streamlined its operations‚ spinning off its manufacturing operations. In addition‚ Acer has implemented a new channel business model and shifted itself to a pure brand company that
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Critique Paper: Case 3-1 Maynard Company October 8‚ 2013 Case Overview: Maynard had been surprised that the cash she had increased by $31‚677 yet her net income was only $19‚635. She asked a friend to help her find out what the reason was‚ so consequently she referred to the income statement and said that she could prepare one for Diane. Her friend also came up with the cost of sales figure which was $39‚345 for the month of June. Problem of the Case: Q1: Income Statement Revenue(Cash Sales
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Nestlé – The Infant Formula Incident Summary of Case and Results In response to a pamphlet entitled “Nestlé Kills Babies‚” published in 1974 by the Swiss consumer/activist group‚ Arbeitsgruppe Dritte Welt‚ Nestlé Alimentana filed a four-count libel suit against members of the organization. The pamphlet was a reprint of an earlier one entitled “Bottled Babies‚” published by a similar British group. Both alleged that false advertising had prompted mothers in LDCs to use infant formula instead
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Background Founded in 1976‚ Acer ranks among the world’s top five branded PC vendors. In 2000‚ Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced‚ user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels‚ has allowed Acer to achieve excellent results worldwide. Overcoming the barriers between people and technology: This is Acer’s long-term
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Political environment Political environment consists of regulations‚ government policies and laws. These factors usually restrict and influence the management behavior of the enterprise‚ especially in the long-term investment behavior. For example‚ Lenovo is one of the largest computer company in the world. However‚ because of the policy of its home country supports the development of modern high science and technology‚ that encourages Lenovo to improve new information technology application‚
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