Acer Background essay
Background
Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide.
Overcoming the barriers between people and technology: This is Acer’s long-term mission, to allow anyone to use and benefit from technology. Acer is renowned for the development and manufacture of sophisticatedly and intuitively designed, easy to use products.
Acer is engaged in research, design, manufacture and distribution of computers, mobile phones and related information technology (IT) products. Its product range includes desktop personal computers (PCs), notebook computers, servers, storage products, liquid crystal display (LCD) monitors, high-definition televisions (HDTVs), projectors and handheld/navigational devices, among others. The company offers its products under four brands, including Acer, Gateway, eMachines and Packard Bell. The company operates in Taiwan, Europe, Asia, and North America. It is head quartered in Taipei, Taiwan and employs 6,624 people.
2000s growth
Early signs indicated that the spinoff strategy had worked well, especially in Europe, where Acer became a popular PC brand. The global business model behind this restructuring was to transform Acer from a high technology, hardware-focused company to a customer-centric service-oriented company. On the strategic front, contrary to others PCs vendors who tried to emulate Dell by adopting the direct-sales model, Acer decided to rely on third party channels. By getting rid of all manufacturing functions Acer was free to source all hardware from multiple suppliers. The supply chain model was to direct the flow of goods directly from suppliers to distributors through a
Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide.
Overcoming the barriers between people and technology: This is Acer’s long-term mission, to allow anyone to use and benefit from technology. Acer is renowned for the development and manufacture of sophisticatedly and intuitively designed, easy to use products.
Acer is engaged in research, design, manufacture and distribution of computers, mobile phones and related information technology (IT) products. Its product range includes desktop personal computers (PCs), notebook computers, servers, storage products, liquid crystal display (LCD) monitors, high-definition televisions (HDTVs), projectors and handheld/navigational devices, among others. The company offers its products under four brands, including Acer, Gateway, eMachines and Packard Bell. The company operates in Taiwan, Europe, Asia, and North America. It is head quartered in Taipei, Taiwan and employs 6,624 people.
2000s growth
Early signs indicated that the spinoff strategy had worked well, especially in Europe, where Acer became a popular PC brand. The global business model behind this restructuring was to transform Acer from a high technology, hardware-focused company to a customer-centric service-oriented company. On the strategic front, contrary to others PCs vendors who tried to emulate Dell by adopting the direct-sales model, Acer decided to rely on third party channels. By getting rid of all manufacturing functions Acer was free to source all hardware from multiple suppliers. The supply chain model was to direct the flow of goods directly from suppliers to distributors through a