50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
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To: Richard small (tutor) From: Abu Zahed Anchari Re : Sportswear and Nike marketing approach Date: 02nd august‚ 2012 The report looks into the changed of sportswear market over the last 10 years . The reports also include the analysis of BCG matrix and Ansoff’s Growth matrix for Nike new product- casual footwear. This report is supported by my personal experience‚ publicised and factual situation. Introduction: Sportswear
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levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence
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Nike + iPod [pic] Integrated Marketing Communications Plan Introduction Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports‚ and so they have competition from every sports brand there is‚ like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry‚ Nike‚ Inc. (Nike) is the leading company in the sports and fitness
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[pic] Westminster International College Module Title: International Economics Programme: BABS Semester: Four Academic Year Period: October 2012 - January 2013 Lecturer: Dr. Kui Juan Tiang Date of Completion and Submission: 17 December 2012 Submission Method: Online via turnitin Assessment Type: An individual type-written assignment Assignment Question: The attached article discussed the risks and rewards of China going global. Critically analyse China’s international
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Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed‚ those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guests
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Executive Summary Nike introduced Nike plus with a narrow target market in mind. They targeted people who where not serious runners‚ but are health conscious and like to exercise recreationally. With this in mind Nike advertised on certain channels that appeal to an audience in their mid 20’s. They also got media attention from the popular Discovery channel show Daily Planet. Their advertisements can be found in Mens Health Magazine which hits their target market right on. They designed it
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weighed up against the likely return from the new product‚ and an effective marketing plan will need to be developed‚ in order to give the new product the best chance of achieving this return. ii) Growth Stage This is the key stage for establishing a product’s position in a market‚ increasing sales‚ and improving profit margins. This is achieved by the continued development of consumer demand through the use of marketing and promotional activity‚ combined
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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