October 7 2013 Team members: Hoai Thu Nguyen Izabela Wac Mihail Stan Radka Volkova Number of characters (including spaces‚ footnotes‚ end notes and text boxes): _22‚999_ Signatures of all the participating group/team members: _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ ____________________________
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1. 7-Eleven Taiwan has captured the right balance between standardization and localization. Standardization can be seen in the following aspects: * Consistency in color separation of its signage and presentation of the corporate logo. This makes sure a consistent image of 7-eleven can be established worldwide * Arrangement of the store interiors. 7-eleven uses uniform floor plan for every US store‚ while in Taiwan‚ though the store’s layout can vary as the area available is smaller‚ it
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Case: 7-Eleven Japan Co. Table of Contents Question 1: 3 Question 2: 3 Question 3: 4 Question 4: 4 Question 5: 4 Question 6: 4 Question 7: 6 Question 1: A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? A convenience store can be more responsive by doing exactly what Seven-Eleven
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In Taiwan‚ the 7-ELEVEN is one of the most popular convenience stores. Even though there are other convenience stores‚ these stores all try to compete with 7-ELEVEN which remains the top one in the convenient store market. The first store opened in 1978 and since then has grown more than 4‚600 stores. The area of Taiwan is small‚ 13‚900 square miles‚ but Taiwan has highest density of 7-ELEVEN stores in the world‚ with stores everywhere‚ from mountains to ocean-side. There are only 23 million people
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potential competitors of convenience store market. In Guangzhou‚ 7-Eleven‚ Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part‚ I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle‚ to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT
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Owning and Operating a Convenience Store By is an undergraduate student at Abstract Convenience stores have become very popular in this new era. Individuals rely a lot on convenience stores because they live in a world where everyone works‚ or has something going on in their lives all the time. For this reason‚ they sometimes don’t have the time to stop at a bigger store and get what they can get at a convenience store and not spare much of their busy time. Convenience stores are major contributors
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1.0 Introduction 7 Eleven or also known as 7-11‚ is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator‚ franchisor‚ and licensor of convenience stores with more than 50‚000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is “marketing-oriented”. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats
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CENTER FOR INFORMATION SYSTEMS RESEARCH Sloan School of Management Massachusetts Institute of Technology Cambridge Massachusetts 7-ELEVEN Japan Co.‚ Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04 2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks‚ findings and recommendations
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I observed one 7-eleven store located in Taft Avenue. I noticed that the location of this particular convenience store is very strategic. For one‚ it is located around the University Belt. Furthermore‚ it is situated just below a condominium. I noticed that most of the tenants of this condominium are either students or young professionals. I was informed that the management of the condominium does not allow the tenants to use “gasul” to prevent accidental fire. This knowledge came very
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7-Eleven in Taiwan With the accelerated pace of people’s lives‚ convenience stores have played an increasingly important role in today’s society. 7-Eleven and Family Mart‚ which are the most famous convenience-store chains‚ can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven
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