Convenience Store and 7-eleven
October 7
2013
Team members: Hoai Thu Nguyen Izabela Wac Mihail Stan Radka Volkova
Number of characters (including spaces, footnotes, end notes and text boxes): _22,999_
Signatures of all the participating group/team members:
_____________________________ _____________________________
_____________________________ _____________________________
_____________________________ ____________________________
Project no.: 1 Class and group number: CL 13mec 1w 13e, Group 1
Table of Contents
Introduction
The retail industry in Denmark had a very good performance in 2012, after continued stagnation over the review period. In general, the retail industry is sensitive to any economic fluctuations and therefore it was very much affected by the financial crisis which occurred 3 years ago. The crisis “shattered consumer confidence dragging out through 2009-2010.” Last year, in 2012, the reduction in unemployment, growth in incomes and prospects of economic recovery all “contributed to growing value sales in the majority of retail channels. “ Despite the growth in incomes and the stabilization of economy, consumers did not really came back to their old habits, remaining rather “ price-sensitive” and cautious in terms of their spending.1 The report below provides an insight into the convenience retail company, 7-Eleven, focusing on the external environment analysis. The structure of the report takes the following structure,
1. A description of the selected company - Marketing -mix
2. An analysis of the company’s mission, vision, values and objectives
3. An analysis of the company’s macro environment (PESTLE)
4. An analysis of the convenience retail industry (Porters Five Forces) and an analysis of the competitive situation. and it includes conclusions and sums up throughout the content, as well as a decision
2013
Team members: Hoai Thu Nguyen Izabela Wac Mihail Stan Radka Volkova
Number of characters (including spaces, footnotes, end notes and text boxes): _22,999_
Signatures of all the participating group/team members:
_____________________________ _____________________________
_____________________________ _____________________________
_____________________________ ____________________________
Project no.: 1 Class and group number: CL 13mec 1w 13e, Group 1
Table of Contents
Introduction
The retail industry in Denmark had a very good performance in 2012, after continued stagnation over the review period. In general, the retail industry is sensitive to any economic fluctuations and therefore it was very much affected by the financial crisis which occurred 3 years ago. The crisis “shattered consumer confidence dragging out through 2009-2010.” Last year, in 2012, the reduction in unemployment, growth in incomes and prospects of economic recovery all “contributed to growing value sales in the majority of retail channels. “ Despite the growth in incomes and the stabilization of economy, consumers did not really came back to their old habits, remaining rather “ price-sensitive” and cautious in terms of their spending.1 The report below provides an insight into the convenience retail company, 7-Eleven, focusing on the external environment analysis. The structure of the report takes the following structure,
1. A description of the selected company - Marketing -mix
2. An analysis of the company’s mission, vision, values and objectives
3. An analysis of the company’s macro environment (PESTLE)
4. An analysis of the convenience retail industry (Porters Five Forces) and an analysis of the competitive situation. and it includes conclusions and sums up throughout the content, as well as a decision