Convenience Store
Competitor Analysis
As for competitors, C-store’s main rivals are the existing competitors and other potential competitors of convenience store market. In Guangzhou, 7-Eleven, Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part, I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle, to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT and 4P, to see how they manage theirs business.
• Corporate Brand Analysis
| |Image |Identity |Positioning |
|7-Eleven |The world’s largest operator, |commodities including 7-select, |Located in 18 countries, private |
| |franchisor and licensor of convenience|food, drinks, play, cash and cards|label products, |
| |stores |and private label products, like |Fresh, high-quality products at an |
| |Landmark of city life, creative and |Slurpee |everyday fair price |
| |updated |Powerful international brand |Speedy transactions |
| |special corporate culture | |Clean and friendly |
|Circle-K |Successful in Hong Kong |Represent the Instant culture |Variety service covers many spectrum|
| |To be the best and most convenient |Offering distinctive products and |Mid-priced |
| |place to shop and work |fast-food |Stores with large space |
As for competitors, C-store’s main rivals are the existing competitors and other potential competitors of convenience store market. In Guangzhou, 7-Eleven, Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part, I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle, to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT and 4P, to see how they manage theirs business.
• Corporate Brand Analysis
| |Image |Identity |Positioning |
|7-Eleven |The world’s largest operator, |commodities including 7-select, |Located in 18 countries, private |
| |franchisor and licensor of convenience|food, drinks, play, cash and cards|label products, |
| |stores |and private label products, like |Fresh, high-quality products at an |
| |Landmark of city life, creative and |Slurpee |everyday fair price |
| |updated |Powerful international brand |Speedy transactions |
| |special corporate culture | |Clean and friendly |
|Circle-K |Successful in Hong Kong |Represent the Instant culture |Variety service covers many spectrum|
| |To be the best and most convenient |Offering distinctive products and |Mid-priced |
| |place to shop and work |fast-food |Stores with large space |