Q.1).Who can resist chocolate? Not women‚ definitely. And that is the premise on which Axe‚ Unilever’s market leader in deodorants for men‚ has introduced a chocolate fragrance in its range. Dark Temptation‚ the new deodorant‚ claims to have the same effect on women as chocolate: It turns them on. The campaign was launched in three phases. The first – the seed phase – was done by Lowe Mumbai. Lowe Mumbai put together the teaser campaign for Dark Temptation on the basis of a research study conducted
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Disadvantages of Primary Data In historical scholarship‚ a primary source is a document or other source of information that was created at or near the time being studied‚ often by the people being studied. In this sense primary does not mean superior. It refers to creation by the primary players‚ and is distinguished from a secondary source‚ which is a historical work‚ like a scholarly book or article‚ built up from primary sources. Ideally‚ a historian will use all available primary sources created
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Data Collection Methods III Questionnaires A questionnaire is a preformatted written set of questions to which respondents record their answers usually within rather closely defined alternatives. Questionnaires are an efficient data collection mechanism when the researcher knows exactly what is required and how to measure the variables of interest. Questionnaires can be administered personally‚ mailed to the respondents‚ or electronically distributed. Guidelines for Questionnaire Design
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the researcher used Quantitative data collection methods. Using qualitative data collection method‚ it rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize‚ compare‚ and generalize. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question‚ participants
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ORGANISATIONAL BEHAVIOUR METHODS OF COLLECTING BEHAVIOURAL DATA 3/9/2012 ANAND VISHNU B NAIR GIMS KADAKKAL INTRODUCTION Managers need to develop their interpersonal or people skills if they are going to be effective in their jobs. Organizational behavior is a field of study that investigates the impact that individuals‚ groups and structures have on behavior within an organization for the purpose of applying such knowledge toward improving an organization’s effectiveness. It is an interdisciplinary
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Cluster Sampling Cluster sampling‚ also called block sampling. In cluster sampling‚ the population that is being sampled is divided into groups called clusters. Instead of these subgroups being homogeneous based on selected criteria as in stratified sampling‚ a cluster is as heterogeneous as possible to matching the population. A random sample is then taken from within one or more selected clusters. For example‚ if an organization has 30 small projects currently under development‚ an auditor looking
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Gathering Research Data Paper Rebecca Valenteen CJA/334 August 4‚ 2014 Rayna Longshore Within the criminal justice system there are various types of data gathering research methods that can be utilized. The method chosen for this research paper is the email survey method. The proposed research for this paper is job satisfaction within the police field with emphasis on the patrol officers. With patrol officers being the backbone of the police departments the
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Discuss Data Gathering and Presentation Skills of Consultants. Consultants must possess a variety of skills that help to enable them to provide the best advisory services to their clients. Two of the important skills that contribute to their profession and ability to perform the required work are data gathering and presentation skills. Exceptional presentation proficiency is especially necessary because it is essential throughout the engagement. These skills are used to pitch to clients‚ communicate
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2/1/2006 3:16 PM Page 97 4 Data Collection Methods ❖ ❖ ❖ Q ualitative researchers typically rely on four methods for gathering information: (a) participating in the setting‚ (b) observing directly‚ (c) interviewing in depth‚ and (d) analyzing documents and material culture. These form the core of their inquiry—the staples of the diet. Several secondary and specialized methods of data collection supplement them. This chapter provides a brief discussion of the primary and the secondary methods to be
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conducting research projects HR professionals need to collect and review data which is relevant to their area of research. There are different types of data that are used in research projects and this paper will present primary and secondary methods for obtaining information. Primary methods Horn (2009) points out that primary data refers to information that has been collected for the study in which it is used. In this sense primary data is “new” in that it has not been captured by previous research projects
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