Data Collection Method

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the researcher used Quantitative data collection methods. Using qualitative data collection method, it rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize, compare, and generalize. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants.

From this research, the researcher used questionnaires and surveying technique in collecting data. In the surveying techniques, it involves direct questioning of respondents about price. The researcher can choose whether to present the respondent with a range of possible prices, or force a response with no point of reference other than the concept and the question. While, for the questionnaires, researcher used the Web based questionnaire and structured questionnaire. By using web based questionnaire, it is the use of Internet based research. This would mean receiving an e-mail on which would click on an address that would take to a secure web-site to fill in a questionnaire. This type of research is often quicker and less detailed. People might be in a hurry to complete it and so might not give accurate responses. In this research ,researcher used of 2500 questionnaires mailed. While, for the Structured questionnaire, it is the structure of the individual questions requires respondents to qualify their price based on an implied assumption about quality....
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